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CTSmithIII’s Blog- #QSR Management “Rock Star”
- #CMG New York Test Kitchen
- Chipotle Burrito Bowl 3,273
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- Chipotle Burrito Bowls 3,264, 3,265, and 3,266 et. al.
- Chipotle Burrito Bowl 3,263
- Chipotle Burrito Bowl 3,262 et. al.
- Chipotle Burrito Bowl 3,261
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Tag Archives: Marketing
Consumer Insights on Reaching C-Level Executives
This summer, Forbes produced a report entitled “The Rise of the Digital C-Suite” (http://bit.ly/eUjrS2). In it we learn there is a generational shift that is transforming executive use of the Internet. According to the report the Internet is the top … Continue reading
Consumer Insights on Blogs & Content
I just attended a great webinar, Hubspot’s Customer Content Camp. Wonderful insights and suggestions on the importance of blogging and how to get content. Key findings are summarized below. Why blog? Blog = better SEO and more traffic to your … Continue reading
Posted in Consumer Insights
Tagged blogs, customer insights, lead generation, Marketing, social media, thought leader
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Consumer Insights on Improving Your Marketing Messages
Thanks to Pat Friesen for sharing “17 ‘little details’ in your marketing messages that need your attention.” These are the fundamentals you don’t want to lose sight of as you implement your integrated marketing communications plan: 1. Use present tense … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, details, fundamentals, Marketing, neuromarketing, ROI
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Consumer Insights on Naming
I just read an interesting article by Dan and Chip Heath in the December 2010/January 2011 edition of Fast Company — “The Quest for the Perfect Name” (http://bit.ly/hwJWEt). The article reminded me of all the name development work I’ve done … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customers, emotional links, Market Research, Marketing, mission, naming, Qualitative Research, values, vision
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Consumer Insights on Imperatives of the Marketing Revolution
I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading
Posted in Consumer Insights
Tagged accountable, Analytics, Aprimo, change agent, Consumer Insights, customer relationship management, customer retention, Customer Satisfaction, customers, dialogue, engage, Innovation, integrated marketing, Marketing, passion, relevant, remarkable service, ROI, social media
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Consumer Insights on Taglines
Over the course of my career I’ve had the opportunity to work on some great brands with some great taglines. My first job was advertising NyQuil, “the sniffling, sneezing, coughing, aching, stuffy-head, fever, so you can rest medicine” written at … Continue reading
Consumer Insights on Driving Revenue with Marketing Automation
Mac McIntosh of Acquire B2B provided some great information during a recent webinar I thought you might find useful. Following are his seven ways to drive revenue with marketing automation: 1. Nurture your leads. Use multiple touches and multiple offers … Continue reading
Consumer Insights on Partnerships
For many companies, their sales channel is critical to their success. As such, the quality of the partnership with their sales channel(s) is critical to their success. A company selling through a channel should be treating the channel just as … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Distribution Channel, Marketing
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Consumer Insights on Doing More for Customers
In Zilch, by Nancy Lublin, there’s a chapter entitled, “Do More For Customers.” Nancy wraps up the chapter by asking eleven questions to get you started on doing more for your customers that every B2B and B2C company needs to … Continue reading
Consumer Insights on Movements versus Campaigns
Yesterday I wrote about the evolution of the Livestrong brand. I would say this brand has evolved into a movement. I had the pleasure of hearing Robbin Phillips, president of the company and author of the book Brains on Fire, … Continue reading
Posted in Consumer Insights
Tagged Brains on Fire, Consumer Insights, customer relationship management, customer retention, Customer Satisfaction, customer service, customers, dialogue, emotional links, Employee Satisfaction, Innovation, loyalty, Market Research, Marketing, mission, movements, referral marketing, referrals, remarkable service, Robbin Phillips, social media, values, vision
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Chipotle For Life 