Tag Archives: customers

12 Dimensions of Business Innovation

I just read an excellent article entitled, “The 12 Different Ways for Companies to Innovate” from MITSloan Management Review (http://bit.ly/goltRL). In it, the authors identify the 12 dimensions of business innovation. It’s important to consider the different dimensions since many … Continue reading

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Consumer Insights on Surveys versus Interviews

Vovici recently posted a blog entitled “58% of Respondents Don’t Like Surveys” (http://bit.ly/dWhQwz).  They fielded the survey and describe themselves as, “the leading provider of intelligent online survey management and feedback solutions.” As I have done since I began this … Continue reading

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Consumer Insights on Voice of the Customer

I enjoyed attending the webinar hosted by Andrew McInnes, analyst with Forrester, and Chris Cottle, EVP marketing and products for Allegiance. The topic of their webinar was “The New Frontier of Customer Voice.” Today there are multiple channels of engagement … Continue reading

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Consumer Insights on B2B Marketing

I enjoyed reading Robert Bly’s articles in Target Marketing entitled, “The More You Tell, the More You Sell” (http://bit.ly/frZ0av). Robert starts with David Meerman Scott’s three new rules for marketing and P.R.: 1. Nobody cares about your products and services. … Continue reading

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Consumer Insights on Naming

I just read an interesting article by Dan and Chip Heath in the December 2010/January 2011 edition of Fast Company — “The Quest for the Perfect Name” (http://bit.ly/hwJWEt). The article reminded me of all the name development work I’ve done … Continue reading

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Consumer Insights on Imperatives of the Marketing Revolution

I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading

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Consumer Insights on Innovation

Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading

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Consumer Insights on Driving Revenue with Marketing Automation

Mac McIntosh of Acquire B2B provided some great information during a recent webinar I thought you might find useful. Following are his seven ways to drive revenue with marketing automation: 1. Nurture your leads. Use multiple touches and multiple offers … Continue reading

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Consumer Insights on Movements versus Campaigns

Yesterday I wrote about the evolution of the Livestrong brand. I would say this brand has evolved into a movement. I had the pleasure of hearing Robbin Phillips, president of the company and author of the book Brains on Fire, … Continue reading

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Ensuring Your Internal Brand Resonates with Employees

D. Mark Schurmann had an interesting article in the November-December issue of Communications World, “The Ties Thank Bind.” The article talks about the brand being a company’s DNA but that in order for customers to understand the DNA of the … Continue reading

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