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Monthly Archives: July 2010
Ideas to Make Your Service Remarkable — Part I
This is the first of a two-part post on how you can improve the service you provide your customers based on insights gleaned from clients over the years. 1. Call clients with status reports. Schedule one or more status report … Continue reading
The Need for Consumer Insights
There was a great article on Talent Zoo from Josh Fahey on “The Need for Paid Creativity Will Never Go Away” http://bit.ly/aq6NMa. I’ve had this ongoing discussion with my friends throughout marketing — communications and research. All of us in … Continue reading
Consumer Insights and the Long-Term View
I had the good fortune to play on an amateur golf tour for three years. From April through October, the tour director arranged for any where from 60 to 100 amateur golfers to play a tournament each Saturday at a … Continue reading
Consumer Insights and Restaurants
We have a very successful seafood restaurant in the area. It’s a family owned business and a single location, not a chain. A few years ago, they decided to expand since they frequently had a line out the door at … Continue reading
Consumer Insights and “Fresh Eyes”
A lot of people I present my findings to express amazement at the types of things consumers (end users, employees and channel partners) tell me during the course of an interview. In fact, one SVP of sales who had been … Continue reading
Posted in Consumer Insights
Tagged Analytics, Consumer Insights, customers, dialogue, interview, Market Research, Marketing, one-on-one's, Qualitative Research
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Consumer Insights and Price Reductions
“It is unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought was incapable … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, margins, market share, Marketing, price cutting, pricing, Qualitative Research
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Consumer Insights and the Final Four
Well, I almost waited a month before I brought college basketball, my other passion, into my blog. I’ve been fortunate to attend more than 30 ACC Tournaments and a dozen final fours. Neither the ACC nor the NCAA is big … Continue reading
Consumer Insights on Integrity
Integrity means doing what you say you’ll do when you say you’ll do it. It’s the imperative foundation for creating trust. If you cannot guarantee something for a customer then do not make them a promise. Provide the best insights, … Continue reading
Customer Insights and Complaints
What’s the first thing you should say when a customer complains? “Thank you! Please tell me how we failed to live up to your expectations.” Why? Because, if the customer hadn’t complained you wouldn’t know they were dissatisfied and you … Continue reading
Posted in Consumer Insights
Tagged cellular, Consumer Insights, CRM, CSMI, Customer Satisfaction, customers, dialogue, drug stores, Employee Satisfaction, grocery stores, Insurance, loyalty, Market Research, Marketing, Qualitative Research, retail banking, retailers, telecommunications
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