Monthly Archives: December 2010

Consumer Insights on Naming

I just read an interesting article by Dan and Chip Heath in the December 2010/January 2011 edition of Fast Company — “The Quest for the Perfect Name” (http://bit.ly/hwJWEt). The article reminded me of all the name development work I’ve done … Continue reading

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Consumer Insights on Integrated Marketing in 2011

I am an integrated marketing professional. I have developed and practiced my craft for more than 29 years. I recently received an e-mail via LinkedIn from a young man who said he does not meet many marketing executives who are … Continue reading

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Consumer Insights on Imperatives of the Marketing Revolution

I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading

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Consumer Insights on Taglines

Over the course of my career I’ve had the opportunity to work on some great brands with some great taglines. My first job was advertising NyQuil, “the sniffling, sneezing, coughing, aching, stuffy-head, fever, so you can rest medicine” written at … Continue reading

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Consumer Insights on Innovation

Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading

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Consumer Insights on Driving Revenue with Marketing Automation

Mac McIntosh of Acquire B2B provided some great information during a recent webinar I thought you might find useful. Following are his seven ways to drive revenue with marketing automation: 1. Nurture your leads. Use multiple touches and multiple offers … Continue reading

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Consumer Insights on Using Social Media for Product Launches

According to a study by Forrester, word-of-mouth generates 20 to 50% of all purchases. However social media is only responsible for 20% of word-of-mouth. Face-to-face interactions still account for 80% of referrals. Social media will continue to grow in importance. … Continue reading

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Consumer Insights on Experiential Marketing

Interesting webinar provided by Nadia Uddin and Aaron Stout of Powered entitled, “Creating Customer Advocacy Through Experiential Marketing.” Nadia and Aaron emphasize the importance of targeting in order to create the most productive events. Companies need to earn the right … Continue reading

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Consumer Insights on Partnerships

For many companies, their sales channel is critical to their success. As such, the quality of the partnership with their sales channel(s) is critical to their success. A company selling through a channel should be treating the channel just as … Continue reading

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Consumer Insights on FedEx

In “The Six Laws of Customer Experience” (http://bit.ly/gZpGey), Bruce Temkin of Forrester suggests customers “don’t generally know or care as much about how companies are organized.” While I don’t disagree with Bruce’s suggestion, I am perplexed by FedEx’s lack of … Continue reading

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