Monthly Archives: February 2012

6 Ways to Enhance Your Content Marketing

Excellent webinar by Joe Pulizzi of the Content Marketing Institute. Content marketing continues to grow with 90% of marketers are now using some form of content marketing. Marketers are now realizing they are publishers and are beginning to think like … Continue reading

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10+ Keys to Excellent Landing Pages

Thanks to Ion Interactive for the following reminders for 10-point checklist for effective landing pages. How many times have you clicked on a link only to be taken somewhere unexpected, inconsistent with the previous page and so unfocused you don’t … Continue reading

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4 Ways for Banks to Enhance Customer Engagement

Interesting interview of Dennis Jacobe, chief economist at Gallup, in a recent edition of the Gallup Management Journal entitled, “What Matters Most to Banking Customers.” Last November, Gallup found that only 15% of Americans had “a great deal” or “quite … Continue reading

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10 Best Customer Service Companies for 2011

The American Customer Satisfaction Index surveyed customers on a range of retailers, including department and discount stores, health and personal services and online and specialty retailers. The scores are based on 13,000 surveys collected in the fourth quarter of 2011. … Continue reading

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5 Elements of Effective B2B Marketing

Interesting presentation by Brett Schklar, founder and CEO of The Market Creation Group, entitled “How To Figure Out What’s Working In Your B2B Marketing Plan.” Brett identifies the five elements of effective B2B marketing with the “tools to use” for … Continue reading

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Mobile and Jeremy Lin

Fourteen months ago I was evaluating a web development proposal and considering what language version, Spanish or French, we should develop after the English version went live. I should have been thinking about mobile. Like the NBA failed to see … Continue reading

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Who is your best customer?

The following is from a webinar I attended entitled, “Omni-Channel Personalization — Opportunities and Challenges” presented by Infosys. Is it the one who makes the most purchases in a year?  Is this frequency or dollars.  I know we look at … Continue reading

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6 Presentation Trends of 2011

The following are interesting statistics provided by slideshare (a.k.a., YouTube for PowerPoint) based on all of the presentations posted during 2011 and the 1,000 presentations deemed to be “most popular.” Some of these statistics are counter to what I have … Continue reading

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4 Tenets of Conscious Capitalism

I just read an interesting interview with Kip Tindell, chairman and CEO of The Container Store and a leader of a growing movement called Conscious Capitalism which teaches business leaders to create shared value by making their companies more successful … Continue reading

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3 Arms of the “Bezos Flywheel”

Great webinar by Darrell Rigby, Omnichannel Retail: Delivering on Customer Expectations. The premise of the webinar was that traditional retailers will need to become omnichannel retailers if they want to compete with Amazon. Amazon does not need to become an … Continue reading

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