Monthly Archives: August 2010

Patient Insights and Hospitals

I just read an interesting post from Nancy Porte of Vovici entitled, “Taking the Temperature of Patient Satisfaction” (http://bit.ly/aszUpX). After reading Nancy’s post, researching and interviewing with the Institute for Healthcare Improvement, taking my wife to the E.R. with anaphylaxis … Continue reading

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Consumer Insights on B2B Communities

I just read an interesting case study in the August edition of Destination CRM on CDW entitled, “Communing with Customers” (http://bit.ly/ataayF). I’ve been reading a lot about the power of online communities in the B2C space. It’s interesting to see … Continue reading

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Customer Insights on Amazon.com’s Absence of Customer Service

After not getting a response to my blog post from Amazon.com, I sent the following to their customer service department: 08/26/10 05:03:49 Your Name:Tom Smith Comments:https://ctsmithiii.wordpress.com/2010/08/25/consumer-insights-on-a-retailer-not-thinking/ I am a “raving fan” and stockholder of Amazon. I also write about customer … Continue reading

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Consumer Insights and The Grateful Dead

I watched a wonderful webinar (http://www.hubspot.com/grateful-dead-lessons/) last week hosted by Brian Haligan, David Meerman Scott and Bill Walton. Brian and David just wrote the book “Marketing Lessons from the Grateful Dead” and there are certainly takeaways for those of us interested … Continue reading

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Consumer Insights — Are You Listening?

Why your customer relationship and retention program will fail without listening to the voice of the customer. In a June 2009 report entitled “Customer Experience Boosts Revenue” (http://bit.ly/9ALBJ4), Bruce Temkin of Forrester Research estimates “that large firms can gain between … Continue reading

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Consumer Insights — How To Handle a Crisis

Communication World has a great case study in its July August edition entitled “Peanuts in Crisis” (http://bit.ly/adWtfT) that anyone dealing with consumer products or services should read given the increase in food born illnesses, accidents and product recalls that are taking … Continue reading

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Consumer Insights on a Retailer Not Thinking

My best friend just bought his son a vacuum for his son in college from Amazon.com. Two days after ordering the vacuum, he receives an e-mail from Amazon with eight vacuum cleaners highlighted at prices up to 30% off “as … Continue reading

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Consumer Insights and Customer Satisfaction Media Usage

With the multiple ways customers have to interact with their product and service providers, these providers must become equally facile in dealing with customer questions or concerns across all these media. Since customer satisfaction is key to improving customer retention, … Continue reading

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Customer Insights — Five VOC Secrets

I just finished watching a very good webinar produced by Vovici (http://bit.ly/9HAjMn) and Clarabridge that reinforced a lot of what I’ve discussed in my blog recently. In addition to the “Five Voice of the Customer (VOC) Secrets Every Company Must … Continue reading

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Consumer Insights — A Well Done Customer Survey

My wife and I both went to the same physical therapy clinic. It’s not a large organization — nine locations in central North Carolina. It’s been around since 1978 and I bet they get a good number of referrals. They’ve … Continue reading

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