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Monthly Archives: June 2012
12 Reasons to use Voice of the Customer
I’ve been a big proponent of getting feedback from customers and prospects throughout my career. The voice of the customer (VOC) is where you get consumer insights that enable you to improve communications, products, service and revenue. Based on my … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, dialogue, voice of the customer
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5 Ways to be More Innovative
In reading Gary Hamel’s Leading the Revolution, I found five ways to be more innovative: Look for novel ideas and things, see new possibilities, keep a list of what you see that’s new and different, scan the list occasionally and look … Continue reading
7 Acts of Content Curation
Interesting presentation by Pawan Deshpande, founder and CEO of Curata. Pawan makes the argument that with the all of the content being created today, that content creators are not as valuable as content curators — someone who can gather and … Continue reading
The 5 Things Customers Really Want
Great webinar presented by T. Scott Gross, entitled “The New Realities of Retail: What Your Customers Really Want.” Much of Scott’s presentation was based on how millennials’ demands are changing the retail environment. Millennials want: Instant feedback — and a lot … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, high-performance teams, millennials
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Why Won’t Companies Talk to Their Customers?
Empathica’s recent Consumer Insights Panel of more than 6,500 U.S. consumers found that despite a high desire to provide feedback, consumers are disenchanted by brands’ lack of responsiveness. Key findings of the panel: Eighty-five percent of consumers have provided come … Continue reading
3 Communication Traits of Leaders
According to the Towers Watson 2010 Global Workforce Study, leadership is the top driver of employee engagement. In turn, high employee engagement translates to better financial performance. In Towers Watson’s Global Normative Database, companies with high employee engagement generate operating … Continue reading
Posted in Consumer Insights
Tagged communication, Consumer Insights, empowered employees, integrity
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6 Ways to Improve Your Team and Its Performance
Interesting webinar by Mark de Rond, associate professor at the Judge Business School, Cambridge University and the author of The Last Amateurs and There is an I in Team. Since a team is made up of individuals, there are many “I’s” … Continue reading
Ignoring Consumer Insights?
I was surprised to see a two-page spread in EHS Today from Kimberly-Clark that runs directly contrary to consumer insights that were uncovered by Howard Merrell & Partners several years ago. See Consumer Insights Among Industrial Paper Users. This is one of … Continue reading
5 Leadership Traits That Build Employee Trust
I truly believe that empowered employees are more engaged and that engaged employees result in engaged customers. The following are five leadership traits identified by Meghan Brio at Forbes.com in an article entitled, “5 Leadership Behaviors Loyal Employees Trust:” 1. Tell … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, engaged customers, engaged employees
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Jeff Bezo’s Top 10 Leadership Lessons
. . . and what I take away from them based on the work I’ve done over the course of my career. Base your strategy on things that won’t change. This is why I think its critical to identify the … Continue reading