Tag Archives: dialogue

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

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12 Takeaways From The Business Book of Unawesome

I enjoyed reading The Book of Business Unawesome by Scott Stratten, author of Unmarketing.  This is the other half of The Book of Business Awesome. Following are my 12 key takeaways from Scott’s latest book: If your actions contradict your values, your values … Continue reading

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5 Ways to Improve Innovation

Great insights, and suggestions, from Albert Lee, New York office head at Ideo, in the February edition of Fast Company. In a discussion of ideas and innovation Albert shared five “lessons learned” at Ideo.  Here are his suggestions and my … Continue reading

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People As The 5th P

Interesting points made in an article by Brian Solis, principal analyst at Altimeter Group, in the January edition of Marketing News. “Understanding the needs and expectations of people inspires an important element often missing in day-to-day business strategy — empathy.” … Continue reading

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How Can Companies Emotionally Connect with Customers?

I noticed this topic just came up as a search term on my blog. I have several suggestions: Treat your customers like they matter to you.  I had been a DirecTV customer for 15 years and pleaded with their CSRs … Continue reading

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Use NPS to Improve Your Business

I’ve found the net promoter score (NPS) to be a very powerful tool on several fronts that requires little time from the respondent: Asking the ultimate question, “On a scale of 0 to 10, with 0 being ‘none,’ what is … Continue reading

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8 Steps to Getting Leads from Social Media

Good article in a recent edition of Marketing News by Christine Birkner entitled, “Getting Leads by Going Social.” Fifty-nine percent of B2B marketers say that lead generation is their greatest online marketing challenge based on a February 2012 survey by … Continue reading

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6 Ways to Improve Your P.R. Pitches

Thanks to Vocus for sharing Scott Strattten, author of Unmarketing and The Book of Business Awesome, via a webinar entitled, “Unpitching — How Not to Suck at Pitching.” I’ve had the opportunity to see Scott in person and his acerbic … Continue reading

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7 Reasons to Use Social to Create a Relationship

Interesting white paper from ClickSquared, 1to1 Media and Peppers & Rogers Group entitled, “Creating a One-to-One Dialogue Through Social Interaction” (the white paper is available on any of the aforementioned company sites after registering). I am, and always have been, … Continue reading

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11 Essentials for Customer Retention

Thanks to The Wise Marketer for the 11 essentials.  I’ve added my thoughts to each based on my experience: Don’t just collect data — use it.  Let your customers know that you hear what they’re saying and here’s what you’re … Continue reading

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