Tag Archives: Market Research

Consumer Insights on Adandoned Surveys

Jeffrey Henning of Vovici had a recent post about “Causes of Survey Incompletes: Why Panelists Say They Abandon Surveys” (http://bit.ly/g2Xyue). I would agree with Jeffrey and James Sallows of Lightspeed Research — the quality of the surveys is at least … Continue reading

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Consumer Insights on How Technology has Influenced Purchase Decisions

Catherine Roe, head of consumer packaged goods at Google made a very interesting presentation to the American Marketing Association recently that shows just how much the Internet has changed consumers’ buying process — B2C and B2B. According to a study … Continue reading

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Consumer Insights on Surveys versus Interviews

Vovici recently posted a blog entitled “58% of Respondents Don’t Like Surveys” (http://bit.ly/dWhQwz).  They fielded the survey and describe themselves as, “the leading provider of intelligent online survey management and feedback solutions.” As I have done since I began this … Continue reading

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Consumer Insights on Voice of the Customer

I enjoyed attending the webinar hosted by Andrew McInnes, analyst with Forrester, and Chris Cottle, EVP marketing and products for Allegiance. The topic of their webinar was “The New Frontier of Customer Voice.” Today there are multiple channels of engagement … Continue reading

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Consumer Insights on Naming

I just read an interesting article by Dan and Chip Heath in the December 2010/January 2011 edition of Fast Company — “The Quest for the Perfect Name” (http://bit.ly/hwJWEt). The article reminded me of all the name development work I’ve done … Continue reading

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Consumer Insights on Increasing Survey Participation

It’s getting tougher to get people to complete surveys. Following are a few thoughts to improve your response rates and participation. 1. Make the survey relevant to the individual. You need to target your surveys as, if not more, finely … Continue reading

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Consumer Insights on Movements versus Campaigns

Yesterday I wrote about the evolution of the Livestrong brand. I would say this brand has evolved into a movement. I had the pleasure of hearing Robbin Phillips, president of the company and author of the book Brains on Fire, … Continue reading

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Consumer Insights on Consumer Insights

The following is a summary of a white paper entitled “The Role of Feedback in Brand Loyalty” by Vovici. While not everyone can afford customer survey and feedback software, the fundamentals expressed in the white paper are relevant to any … Continue reading

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How to Capture, Engage & Convince Online Customers

Courtesy of the 11/3/10 edition of The Wise Marketer: A successful shopkeeper has to be an expert at sizing up a customer as soon as they walk through the door to swiftly guide them to the right purchase. But this … Continue reading

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Being Customer-Centric Counts

From 11/4/10 edition of The Wise Marketer: The consumer world is changing, and customers are more difficult to reach, satisfy and retain now than ever before, according to Shyam Shah of Oracle Corporation. There are number of factors driving this … Continue reading

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