Monthly Archives: September 2012

8 Steps to Getting Leads from Social Media

Good article in a recent edition of Marketing News by Christine Birkner entitled, “Getting Leads by Going Social.” Fifty-nine percent of B2B marketers say that lead generation is their greatest online marketing challenge based on a February 2012 survey by … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

4 Ways for Marketers to Expand Their Careers

Good article in a recent edition of Marketing News by Michael Krauss who interviewed Sally Blount, dean of the Kellogg School of Management at Northwestern. A nice observation by Blount who began her tenure by focusing on listening and learning … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment