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CTSmithIII’s Blog- #QSR Management “Rock Star”
- #CMG New York Test Kitchen
- Chipotle Burrito Bowl 3,273
- Chipotle Burrito Bowls 3,269 – 3,272
- Chipotle Burrito Bowls 3,267 and 3,268
- Chipotle Burrito Bowls 3,264, 3,265, and 3,266 et. al.
- Chipotle Burrito Bowl 3,263
- Chipotle Burrito Bowl 3,262 et. al.
- Chipotle Burrito Bowl 3,261
- Chipotle Burrito Bowl 3,260
Monthly Archives: September 2011
Top 10 U.S. Net Promoter Scores
Satmetrix the owner of Net Promoter Score (NPS) published the results of Net Promoter leaders. For those unaware of NPS, customers are asked, “On a scale from 0 to 10, with ‘0’ be ‘very unlikely’ and ’10’ being ‘very … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, detractors, net promoter score, promoters
6 Comments
5 Steps for Improved Customer Engagement
Engaged customers are happy customers. Happy customers buy more, buy more frequently and tell their friends about you. Here are five ways to improve your customer engagement: Provide a consistently good experience. You’ll notice I didn’t say “excellent” or “wow.” … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer as owner, customer engagement
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3 Social Media Myths and Facts
Interesting article from the Gallup Management Journal entitled, “Social Media: The Three Big Myths” (http://bit.ly/mPqwh8). The article is based on a study Gallup conducted with more than 17,000 social media users. The findings debunk three big myths regarding social … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, social media facts, social media myths
1 Comment
Top 3 Voice of the Customer (VOC) Companies
Thanks to Customer Relationship Magazine for the following report that gets us to see three companies that are conducting and leveraging results from effective VOC programs (http://bit.ly/pAMMdh). Forrester Research recognized: Adobe Systems Fidelity Investments Jet Blue Airways with their 2011 … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer experience, voice of the customer
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6 Ways to Overcome Obstacles to Creativity
Thanks to a recent article by Calvin Nodock and Guy Adamo, entitled “Attacking Creative Dilemmas” in the summer edition of marketingpower.com (http://bit.ly/nPwfZK subscription required). In discussing the positive correlation between new product development success and creativity, the authors reference the … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, creative thinking, make mistakes early and often
2 Comments
4-Step Approach to Exploit Social CRM
Great article from Barton Goldenberg in a recent edition of Customer Relationship Management magazine entitled “Overcoming Skepticism to Exploit Social CRM” (http://bit.ly/n2EtzW). Mr. Goldenberg suggests that many executives fear a healthy two-way conversation with customers. It’s sad that a business … Continue reading
6 Branding Imperatives
Thanks to Kevin Lane Keller, professor of marketing at the Tuck School of Business at Dartmouth College for providing six branding imperatives to help managers navigate the new challenges of brand management. While the pace of change in marketing has … Continue reading
Posted in Consumer Insights
Tagged branding, Consumer Insights, Qualitative Research
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7 Best Practices for Your Email Marketing Efforts
Some people think email marketing is declining since 95% of marketers are already using it. However, I think this perception is a function of the growth of social media. A recent study by Forrester Research projects 10% annual growth of … Continue reading
Posted in Consumer Insights
Tagged best practices, Consumer Insights, email marketing
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Write Simply
Perhaps it’s because I’m having to edit more content for my business but I’m noticing people getting away from writing as concisely and as simply as possible. I recently heard Dan Zarella, the social media strategist and author of “The … Continue reading
Life of an Online Sales Lead?
Results of a couple of interesting studies in a recent edition of the Harvard Business Review, entitled “The Short Life of Online Sales Leads” (http://bit.ly/nlIIIi). A lot of industries are spending a lot of money to generate sales leads online. … Continue reading
Chipotle For Life 