Monthly Archives: March 2013

Putting the Heart in Wachovia Bank

In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading

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5 Questions to Ask

Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading

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Walking the “Sustainability” Talk

I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading

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Strike Two: Missed Chances to be Awesome

After having written a couple of blog posts on Scott Stratten’s book The Business Book of (Un)Awesome I thought I’d share how my optometrist missed a couple of chances to be awesome and consequently became unawesome. I’ve been going to … Continue reading

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12 Takeaways From The Business Book of Unawesome

I enjoyed reading The Book of Business Unawesome by Scott Stratten, author of Unmarketing.  This is the other half of The Book of Business Awesome. Following are my 12 key takeaways from Scott’s latest book: If your actions contradict your values, your values … Continue reading

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5 Steps for Driving Sales with Customer Insights

Thanks to Cvent for their white paper “5 Steps to Driving Sales with Customer Insights” (http://bit.ly/neiBFC). Proven strategies to ensure the success of your voice of the customer (VOC) program: 1) identifies what matters most to customers; 2) facilitates better … Continue reading

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8 Steps to Become a Better Listener

The following suggestions are provided by David Grossman of The Grossman Group. Listening is a skill all of us can work on.  It’s also imperative in order to get better insights from employees and customers.   How to Listen So … Continue reading

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How To Save 40% of Your Corporate ID Collateral Spend

When I joined a professional services firm as their director of corporate marketing, I began collecting the business cards of the different consultants and investment bankers I met. Something was wrong, very wrong to someone for whom brand identity is … Continue reading

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Consumer Insights on Doing More With Your Brand

In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading

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5 Ways to Improve Innovation

Great insights, and suggestions, from Albert Lee, New York office head at Ideo, in the February edition of Fast Company. In a discussion of ideas and innovation Albert shared five “lessons learned” at Ideo.  Here are his suggestions and my … Continue reading

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