Tag Archives: mission

5 Questions to Ask

Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading

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7 Ways To Make BIG Things Happen

Great read from David Novak, chairman and CEO of YUM! Brands, the parent company of Pizza Hut, Taco Bell and KFC. In Taking People With You: The Only Way to Make BIG Things Happen, David attributes the fundamentals of communication, … Continue reading

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Are You Selling a Product, a Service or a Memorable Customer Experience?

Over the course of my career, I’ve worked with more than 80 clients and companies in 18 different vertical industries. My goal in working with each was to identify their strategic positioning — the long-term positive differentiation of their product … Continue reading

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5 Rules for Dealing with Conflict

These five rules provided by Harvey Robbins and Michael Finley in The Accidental Leader are applicable to everyone — from business owners to family members. Encourage people to express their opinions.  Withholding what you’re thinking or feeling, whether a leader … Continue reading

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4 Steps of Change Communication

I enjoyed Jennifer Frahm’s article, “The Difference is in the Details,” in a recent edition of the Communication World. Having just rebranded our company, this was a very timely subject for me. Ms. Frahm suggests four steps to change communications: … Continue reading

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Consumer Insights on Inspirational Leaders

“Leaders are born, not made” — popular myth. Robert Goffee and Gareth Jones wrote an article for the Harvard Business Review several years ago entitled, “Why Should Anyone Be Led by You?” Everyone agrees leaders need vision, energy, authority and … Continue reading

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Consumer Insights on Naming

I just read an interesting article by Dan and Chip Heath in the December 2010/January 2011 edition of Fast Company — “The Quest for the Perfect Name” (http://bit.ly/hwJWEt). The article reminded me of all the name development work I’ve done … Continue reading

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Consumer Insights on Integrated Marketing in 2011

I am an integrated marketing professional. I have developed and practiced my craft for more than 29 years. I recently received an e-mail via LinkedIn from a young man who said he does not meet many marketing executives who are … Continue reading

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Consumer Insights on Innovation

Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading

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Consumer Insights on The Six Laws of Customer Experience

I enjoyed reading Bruce Temkin’s “The 6 Laws of Customer Experience” (http://bit.ly/gZpGey). All of the laws resonated with me and are consistent with a previous topic I blogged about. 1. Every interaction creates a personal reaction. Experiences are in the … Continue reading

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