Monthly Archives: April 2011

10 Reasons To Use Video On Your Website

Interesting webinar by Steve Rotter of Brightcove entitled, “Like, Link, Share, Tweet: Setting Your Marketing and Social Media Strategy.” While the webinar seemed more of a sales pitch for Brightcove, I did take away 10 reasons to use video on … Continue reading

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5 Steps to Get Started with Content Marketing

Thanks to Joe Pulizzi of the Content Marketing Institute and Pawan Deshpande for their webinar “Content Marketing Bootcamp: 5 Simple Steps to Get Started.” Following are my key takeaways from the webinar you may find useful in creating content. Today, … Continue reading

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7 Reasons to Improve CRM Data Quality

This is a follow-up to yesterday’s post on 5 Tips to Improve Data Quality (http://bit.ly/gf5T6L) and again is sourced from a white paper provided by Experian which you can Google and enter your information if you want the actual white … Continue reading

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13 Ways to Create New Content

Another great webinar by HubSpot. 13 ways to create content website visitors will want to download. Having content that appeals to your target audience is one of the most important aspects of inbound marketing. Using older content in new ways … Continue reading

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Trustability, Trustworthiness, Integrity and Ethics

Great webinar by Don Peppers, founding partner of the Peppers & Rogers Group, on behalf of Vovici this past week entitled, “Transparency, Trust and Customer Feedback.” Some interesting technology factoids: 25 million+ Google searches are taking place every hour — … Continue reading

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6 Steps to Protect Your Brand’s Reputation

The December 2010 edition of the Harvard Business Review had an excellent article entitled, “Reputation Warfare” (http://bit.ly/fA4JYu), that discussed the need for companies to protect their brands from disgruntled customers and employees. The premise of the article is that companies … Continue reading

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9 Questions to Ask to Make Your Brand More Personable

We know consumers, B2B and B2C, make an emotional connection with the brands they buy.  As such, we should be concerned with making our brands more personable. Following are nine questions to ask that will help you make your brand … Continue reading

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3 Ways to Create More Referrals

How do you create more referrals from your very valuable “referrers?” Here are three suggestions from J. Andrew Petersen, assistant professor of marketing and assistant director for Integrated Marketing and Sales at the University of North Carolina at Chapel Hill … Continue reading

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12 Questions to Ask Before Extending Your Brand

Brand extensions can fuel growth by generating additional sales to current customers or by attracting new customers. For clarity, I consider a new flavor of Crest toothpaste to be a line extension while I consider Crest mouthwash a brand extension. … Continue reading

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14 Questions to Ask Your Employees

Are you a good leader/manager? Ask your employees the following questions and see if you like what you hear: My manager cares about my personal well-being? My manager can recognize when I’m down without asking me? My manager is involved … Continue reading

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