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Monthly Archives: December 2012
2012 in review
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 28,000 views in 2012. If each view were a film, this … Continue reading
13 Behavioral Interview Questions
After being laid off due to the poor Irish economy, I’m back in “job search” mode looking for my next opportunity. At a recent networking meeting, the topic of behavioral interview questions was raised. Given that I’ve just been through … Continue reading
How Can Companies Emotionally Connect with Customers?
I noticed this topic just came up as a search term on my blog. I have several suggestions: Treat your customers like they matter to you. I had been a DirecTV customer for 15 years and pleaded with their CSRs … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, dialogue, emotional connection, NPS, raving fans
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Use NPS to Improve Your Business
I’ve found the net promoter score (NPS) to be a very powerful tool on several fronts that requires little time from the respondent: Asking the ultimate question, “On a scale of 0 to 10, with 0 being ‘none,’ what is … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Customer Satisfaction, dialogue, net promoter score, NPS
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DirecTV Customer for Life? Not so much.
I’ve been a DirecTV customer since 1997. I recently decided it was time to upgrade to high-definition. I called DirecTV who suggested I upgrade my Internet access with AT&T’s Uverse at the same time I was upgrading to high-def television. … Continue reading