Monthly Archives: April 2012

7 Most Popular Marketing Tactics

Interesting article in the recent edition of Marketing News entitled, “Respect Your Elders.” While online marketing and social media has generated most of the marketing buzz over the last few years, offline strategies, tactics and channels complement web and mobile-focused … Continue reading

Posted in Consumer Insights | Tagged , , , | Leave a comment

12 Ways to Improve Your Webinar

Thanks to Dan Zarella, social media scientist at HubSpot, for his webinar on “The Science of Webinars.”  Dan does a great job of collecting and deriving insights from all sorts of online marketing analytics. I had the following takeaways from … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

Listen to Your Customers Or Risk Losing Their Business

Reiman Publications doesn’t get it and they are doomed to fail.  I wrote them, and a blog post, a couple of years ago about the importance of listening to your customers. I just received another “expiration notice” for the subscription … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

4 Ways to Improve Consumer Surveys

Yesterday when starting my day going through e-mail, a pop-up survey appeared on MSN.com.  Being the curious marketer that I am, I clicked on the pop-up. It was a concept test for Nissan’s new ad campaign — TV, print and … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

8 Benefits of Stellar CRM Implementation and Adoption

Great case study from Zero2Ten on the benefits of a successful CRM implementation. This case came to light when I was discussing my difficulty in increasing user adoption of our CRM system one year after implementing Microsoft Dynamics CRM. Downtown … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

6 Steps for Building an Online B2B Audience with Social Media

Thanks to David Pitta and Quoc Thai Dong of BrightTALK for their webinar on The Secrets of Building Online B2B Audiences With Social Media. Their six-step program involves the following: Pre-approach research.  Prioritize B2B social networks based on where your target … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

13 Most Trusted Ad Sources

Nielsen just published the results of its 2012 Global Trust in Advertising Survey of more than 28,000 internet respondents in 56 countries. According to the survey, 92% of respondents say they trust earned media (i.e., word-of-mouth and recommendations from a … Continue reading

Posted in Consumer Insights | Tagged , , , | Leave a comment

7 Ways To Make BIG Things Happen

Great read from David Novak, chairman and CEO of YUM! Brands, the parent company of Pizza Hut, Taco Bell and KFC. In Taking People With You: The Only Way to Make BIG Things Happen, David attributes the fundamentals of communication, … Continue reading

Posted in Consumer Insights | Tagged , , , , | Leave a comment

15 Questions to Ask to Improve Your Email Marketing

Forrester evaluates the user experience of an email across four dimensions.  Within these four dimensions, Forrester suggests asking 15 questions: 1. Subscription Can users subscribe to the program? Is registration intuitive?  Can the user learn about the benefits of the program … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

3 Keys to Customer Engagement

With greater access to information, more sensitivity to price, less sensitivity to advertising and more time spent with social today’s customers are more empowered and harder to win and keep. The key to acquiring and retaining customers in this environment is to … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment