Monthly Archives: December 2011

4 Steps to 360-Degree Engagement

Great article in a recent edition of Incentive Magazine entitled, “Steve Jobs’ Legacy: 360-Degree Engagement.” In it the author, William Ng, relates a story of Paul O.Radde who happened to be in an Apple store on the evening of October … Continue reading

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6 Key Customer Engagement and Behavioral Trends for 2012

There are six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond, according to a study of changing consumer attitudes and behavior by Leo Burnett. The study, entitled “Human Kind 2012: … Continue reading

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4 Key Findings to Reduce Churn in Mobile Communications

Amdocs just completed a study with Informa Telecoms and Media that highlights the importance of customer retention and loyalty programs. Sixty-six percent of operators believe customers are less loyal today than they were two years ago and 70 percent of … Continue reading

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Fail: Best Buy Doesn’t Deliver

I wrote the following post in November. It’s hard to believe a company that was so committed to customer service and providing an outstanding customer experience has ruined their brand with: A poor decision for a holiday advertising campaign that … Continue reading

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5 Ways to Improve Customer Service

LinkedIn just published its “naughty” or “nice” list for 2011 in “Stay on the Nice (not Naughty) List in 2012.” If you were to ask your customers, which list would they put you on? These tips may help you make … Continue reading

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10 Findings That Will Help You Improve Your Email Marketing

MailerMailer’s Annual Email Marketing Report analyzed more than 3 million emails, and revealed the following: Smaller lists tend to have higher open rates — likely a function of lists being better targeted and more relevant to the recipient. Once an email campaign has … Continue reading

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12 Brand Marketing Trends for 2012

The twelfth year of the century is upon us, bringing not only new opportunities but also a new sense of significance both for consumers and for brands, according to Dr Robert Passikoff, founder and president for Brand Keys, who highlights … Continue reading

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6 Key Findings for Marketing Professional Services Online

Interesting study from Hinge Research Institute regarding “Online Marketing for Professional Services Firms.” A lot of people think of online marketing as only for B2C firms.  The findings of this study from Hinge Research Group show that professional services firms … Continue reading

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Gap’s Employees are their Target Audience

Interesting interview with Seth Farbman, the new chief marketing officer of Gap, in a recent edition of Marketing News. A key performance indicator (KPI) for product success is employee purchases. When a new product comes out in the store, the … Continue reading

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8 Key Findings from Annual Survey of Marketers

Unica just published “The State of Marketing 2011.”  These are the result of surveys of 279 direct and online marketers from more than 12 industries. All of the respondents were from large companies: More than half, 54%, of respondents were … Continue reading

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