Monthly Archives: August 2012

Progressive Business Publications Gives Marketing a Bad Name

I’ve had the unfortunate opportunity to deal with Progressive Business Publications (PBP) for the  past 20 years. In the age of social media, it’s time for this company to either change how they do business or go away. Their methodology … Continue reading

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6 Ways to Improve Your P.R. Pitches

Thanks to Vocus for sharing Scott Strattten, author of Unmarketing and The Book of Business Awesome, via a webinar entitled, “Unpitching — How Not to Suck at Pitching.” I’ve had the opportunity to see Scott in person and his acerbic … Continue reading

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7 Reasons to Use Social to Create a Relationship

Interesting white paper from ClickSquared, 1to1 Media and Peppers & Rogers Group entitled, “Creating a One-to-One Dialogue Through Social Interaction” (the white paper is available on any of the aforementioned company sites after registering). I am, and always have been, … Continue reading

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Should Retailers Get Involved With Haul Videos?

Retail Wire just asked if we thought retailers should get involved with “haul videos?” in an article entitled Retailers Look To Increase Shopping Hauls. The answer to their question — yeah, I think so — duh! Customers are interacting with … Continue reading

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11 Essentials for Customer Retention

Thanks to The Wise Marketer for the 11 essentials.  I’ve added my thoughts to each based on my experience: Don’t just collect data — use it.  Let your customers know that you hear what they’re saying and here’s what you’re … Continue reading

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