Tag Archives: CRM

8 Benefits of Stellar CRM Implementation and Adoption

Great case study from Zero2Ten on the benefits of a successful CRM implementation. This case came to light when I was discussing my difficulty in increasing user adoption of our CRM system one year after implementing Microsoft Dynamics CRM. Downtown … Continue reading

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10 Steps to Effective Email Marketing

Good reminders in this white paper provided by Aprimo (http://www.aprimo.com) updating the strategies and steps to have an integrated and measurable email marketing campaign. The entire process needs to be fully integrated to provide valuable and relevant content to customers … Continue reading

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Five Ways to Turn Your CRM into a Revenue Generator

In the past marketing targeted the broad middle. Now, with the proliferation of information, sophisticated companies are marketing to smaller segments sending them information that is most relevant to their needs and wants. This generates greater open and response rates … Continue reading

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Consumer Insights on Social Media Measurement

The growth of social media has changed the way we market products and services forever. Rather than spending thousands for page four-color ads in vertical trade publications or TV and radio commercials, B2B and B2C marketers are now diverting or … Continue reading

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Consumer Insights on Prospect and Customer Onboarding

Mary Miller shares her four steps to better obtain and nurture new b-to-b relationships in the January edition of Target Marketing magazine. Her suggestions: 1. Take it slow. To establish long-term customer relationships, you have to take things one step … Continue reading

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Consumer Insights on Customer Support in 2011

Supportindustry.com and Citrix Online recently published their 2010 Service and Support Metrics Survey. The survey identified the following six trends: 1. Cost efficiency – there’s growing demand for support services with pressure on budget and productivity. Perhaps some of this … Continue reading

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Consumer Insights on Building Your Opt-In E-Mail Database

Sandy Pochapin shared her seven successful strategies to build your opt-in email database in a recent article in Target Marketing magazine to ensure email database growth initiatives will result in the highest conversion rates with the most accurate email addresses. … Continue reading

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Consumer Insights on Electronic Communications

Nice article by Richard Libin in a recent edition of Destination CRM that we all need to consider. Electronic communications are meant to help manage relationships, not build them. As technology advances, it becomes a more critical and integral part … Continue reading

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Consumer Insights on Driving Revenue with Marketing Automation

Mac McIntosh of Acquire B2B provided some great information during a recent webinar I thought you might find useful. Following are his seven ways to drive revenue with marketing automation: 1. Nurture your leads. Use multiple touches and multiple offers … Continue reading

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Consumer Insights on FedEx

In “The Six Laws of Customer Experience” (http://bit.ly/gZpGey), Bruce Temkin of Forrester suggests customers “don’t generally know or care as much about how companies are organized.” While I don’t disagree with Bruce’s suggestion, I am perplexed by FedEx’s lack of … Continue reading

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