Tag Archives: customer relationship management

15 Key Business Benefits of a Loyalty Program

Thanks to The Wise Marketer for the following: According to The Loyalty Guide 5, the 15 key business benefits are: 1. Retain your existing customers… The effect of the customer retention rate on actual, bottom-line customer numbers cannot be over-estimated. Global … Continue reading

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5 Key Findings on Mobile Shopping

From a recent article in Customer Relationship Management magazine entitled, “Smartphone Shopping Sprees on the Rise,” provides and overview of a recent study by Arc Worldwide. The study, “Marketing a Mobile Shopper,” shows that half of Americans are using a … Continue reading

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6 Elements of a Profitable Loyalty Strategy

Thanks to The Wise Marketer for the following: “We all know the way; few actually walk it,” observed Bodhidharma, a Zen Buddhist monk. His statement is as true today as when it was made some 16 centuries ago, says Brian … Continue reading

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7 Reasons to Improve CRM Data Quality

This is a follow-up to yesterday’s post on 5 Tips to Improve Data Quality (http://bit.ly/gf5T6L) and again is sourced from a white paper provided by Experian which you can Google and enter your information if you want the actual white … Continue reading

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Consumer Insights on Prospect and Customer Onboarding

Mary Miller shares her four steps to better obtain and nurture new b-to-b relationships in the January edition of Target Marketing magazine. Her suggestions: 1. Take it slow. To establish long-term customer relationships, you have to take things one step … Continue reading

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Consumer Insights on Customer Support in 2011

Supportindustry.com and Citrix Online recently published their 2010 Service and Support Metrics Survey. The survey identified the following six trends: 1. Cost efficiency – there’s growing demand for support services with pressure on budget and productivity. Perhaps some of this … Continue reading

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Consumer Insights on Building Your Opt-In E-Mail Database

Sandy Pochapin shared her seven successful strategies to build your opt-in email database in a recent article in Target Marketing magazine to ensure email database growth initiatives will result in the highest conversion rates with the most accurate email addresses. … Continue reading

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Consumer Insights on Voice of the Customer

I enjoyed attending the webinar hosted by Andrew McInnes, analyst with Forrester, and Chris Cottle, EVP marketing and products for Allegiance. The topic of their webinar was “The New Frontier of Customer Voice.” Today there are multiple channels of engagement … Continue reading

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Consumer Insights on Thank You Notes

I enjoyed hearing “The Power of a Simple ‘Thank You’” (http://bit.ly/ghdX8Y) on American Public Radio’s Marketplace. The report reinforced the power of writing personal “thank you” notes via a couple of stories where consumers received “thank you” notes when they … Continue reading

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Consumer Insights on Integrated Marketing in 2011

I am an integrated marketing professional. I have developed and practiced my craft for more than 29 years. I recently received an e-mail via LinkedIn from a young man who said he does not meet many marketing executives who are … Continue reading

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