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CTSmithIII’s Blog- #QSR Management “Rock Star”
- #CMG New York Test Kitchen
- Chipotle Burrito Bowl 3,273
- Chipotle Burrito Bowls 3,269 – 3,272
- Chipotle Burrito Bowls 3,267 and 3,268
- Chipotle Burrito Bowls 3,264, 3,265, and 3,266 et. al.
- Chipotle Burrito Bowl 3,263
- Chipotle Burrito Bowl 3,262 et. al.
- Chipotle Burrito Bowl 3,261
- Chipotle Burrito Bowl 3,260
Monthly Archives: February 2011
Why Won’t You Talk To Me? I’m Your Customer . . .
. . . prospect or influencer. Over the past week I’ve had four situations where I’ve reached out to product and service providers I use, or might use, and haven’t heard back from one. I’ve been eating Clif Bars (www.clifbar.com) … Continue reading
Eight Ways to Spice Up Your Loyalty Program
As loyalty programs proliferate and consumers begin to lose interest due to the volume and perceived lack of value, there are eight things you may want to consider to differentiate your program: 1. Provide virtual currency — this allows consumers … Continue reading
Empower Your HERO’s
Who are your HERO’s? Those employees that are “highly empowered and resourceful operatives.” These are the folks in your organization that know your customers’ needs, use technology to serve customers and operate safely. Companies need to respond to customers in … Continue reading
Six Key Digital Media Trends for 2011
Comscore just published its U.S. Digital Year in Review with a lot of great statistics for reference (http://bit.ly/go0SXj) of any digital media trends. Out of that report came six key digital media trends that all businesses should consider in order … Continue reading
Posted in Consumer Insights
Tagged Comscore, digital media, e-commerce, social media
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Four Keys to Customer Engagement
Customer engagement is a process that involves four key elements: 1. Care about the relationship rather than the sale. 2. Be easy to interact and deal with (e.g., Zappos [http://wp.me/pYHt6-9M] and Nordstrom [http://wp.me/pYHt6-fO]). 3. Understand and be able to relate … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer engagement, relationship
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The Top 10 Ways to Improve Customer Service in 2011
Entering 2011, customer and employee loyalty is at an all time low as cynicism is high. CSRs, sales reps and people who are on the front lines with customers and prospects are the people the most direct responsibility for customers’ … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer service, voice of the customer
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The Most Important Question To Ask . . .
. . . during a one-on-one interview. A lot has been written about the most important question to ask during a customer survey — “would you recommend this product/service to a friend” — also know as the “net promoter score.” … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer feedback, net promoter score, one-on-one's
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Five-Steps to Strategic Planning
The January-February 2011 edition of the Harvard Business Review has an interesting article by Stephen Bungay, “How to Make The Most of Your Company’s Strategy.” Stephen recommends a five-step process to ensure managers and their direct reports are in complete … Continue reading
Posted in Consumer Insights
Tagged alignment, employee empowerment, strategic planning
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15 Benefits of a Loyalty/Bonding Program
What are the main benefits of a customer loyalty or bonding program? 1. Retain existing customers; reduce churn — very important during an economic downturn 2. Acquire new customers 3. Move customers up the customer hierarchy — from “satisfied,” to … Continue reading
Consumer Insights on 11 Steps to Blogging Success
I just attended another very informative webinar on blogging from Hubspot, “11 Steps to Blogging Success” (http://camp.hubspot.com/archived-webinars/). Here are the 11 steps followed by the five “keys to success:” 1. Complete a blogging worksheet which maps out the topics and … Continue reading
Chipotle For Life 