Monthly Archives: May 2012

5 Questions About Trust and Online Data

The World Economic Forum just conducted a study, in conjunction with The Boston Consulting Group, entitled, Rethinking Personal Data: Strengthening Trust which suggests that a declining sense of trust throughout the personal data ecosystem is jeopardizing the long-term potential to deliver socioeconomic … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

5 Ways to Increase Word-of-Mouth About Your Brand

Thanks to Andy Sernovitz, CEO at WordofMouth.org and SocialMedia.org for the following. Andy is a coauthor of the book Word of Mouth Marketing: How Smart Companies Get People Talking. When you ask the owners of most small businesses where they get their … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

5 Ways to Improve Loyalty and Retention

Interesting article by Robert Wollan, global managing director of Accenture Customer Relationship Management, in a recent edition of Customer Relationship Management magazine entitled, “Knowing Your Customer in the Digital Age.” New research from Accenture indicates that while consumers claim to … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

10 Most Connected Companies in America

Interesting article from U.S. News entitled, “America’s Most Connected Companies.” U.S. News staff went looking for America’s biggest companies that are using data, cloud computing, social technologies and mobility solutions to be more “connected” to their customers with the goal … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

6 Ways to Ensure Management and Employees are Aligned

How do you know if your management team and employees are in alignment, fully understand and translate in the same way, your company’s vision, mission, values and strategic positioning? Are the sales reps in Des Moines telling the same company … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

4 Ways to Improve Internal Communications

Interesting e-book from SmallWorlders, The Changing Role of Internal Communications — The Experts’ View. Excellent insights from six corporate communications consultants and executives about the role of communications today with social media and the current economy. Here are my key takeaways … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

5 Proven Ways to Improve Email Marketing with Social Media

The following is courtesy of the Online Marketing Institute and was originally featured on ClickZ and written by OMI speaker, Sundeep Kapur. Email marketing managers are looking for ways to increase their reach and enhance their engagement. If done correctly, social … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

3 Steps to Customer Experience Transformation

Thanks to Rio Longacre, managing consultant, marketing, sales and services at Capgemini for the following: For many companies the customer service element in CRM is often an afterthought. Banished to a windowless office in the bowels of the company, customer … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

Top 12 Reasons Consumers “Follow” Companies on Social Media

. . . and how businesses misunderstand consumers’ reasons for doing so. There’s an interesting chart in a recent article entitled, “To Keep Your Customers, Keep It Simple,” in the Harvard Business Review. The gist of this great article is … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

3 Keys for Using Video in Your Marketing Efforts

Internet users who watch online videos have been shown to spend 13 percent more compared to other Internet users according to a study by L2. YouTube is now the second most popular search engine behind Google. A 2010 survey of … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment