Tag Archives: Nancy Lublin

Consumer Insights on Doing More With Your Brand

In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading

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Hire for Passion

I was pleased to read Ray Williams post in a recent edition of the Financial Post, “Passion is pointer to the right candidate” (http://bit.ly/i7I8Jj). His post resonated with me since I had written on a similar topic after reading Zilch … Continue reading

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Consumer Insights on Innovation

Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading

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Consumer Insights on Doing More for Customers

In Zilch, by Nancy Lublin, there’s a chapter entitled, “Do More For Customers.” Nancy wraps up the chapter by asking eleven questions to get you started on doing more for your customers that every B2B and B2C company needs to … Continue reading

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Consumer Insights on Access to Companies

In Zilch, Nancy Lublin discusses how not-for-profits “do more for customers” than for-profit companies. However, for-profit companies can, and should, do the same things not-for-profits do. The leadership layer of most not-for-profits is extremely accessible. In many instances you can … Continue reading

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Consumer Insights on Leveraging Your External People

In her book “Zilch,” Nancy Lublin urges readers to “do more with your external people.” She applauds universities for pulling off the cleverest tricks in branding as they’ve turned out legions of lifelong ambassadors that wear and advertise their favorite … Continue reading

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Consumer Insights and Passion

I just read a great article by Nancy Lublin in the July/August edition of Fast Company, “Get What You Want for Nothing” (http://linkd.in/bVgJF6). This article was so rich, this is my second post from it so I’m now going to … Continue reading

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Consumer Insights and Non-Profits – Applies to For-Profits

I just read a great article by Nancy Lublin in the July/August edition of Fast Company, “Get What You Want for Nothing” (http://linkd.in/bVgJF6). In the article, Nancy contrasts a conglomerate communications firm who’s having trouble dealing with a client’s budget … Continue reading

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