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CTSmithIII’s Blog- #QSR Management “Rock Star”
- #CMG New York Test Kitchen
- Chipotle Burrito Bowl 3,273
- Chipotle Burrito Bowls 3,269 – 3,272
- Chipotle Burrito Bowls 3,267 and 3,268
- Chipotle Burrito Bowls 3,264, 3,265, and 3,266 et. al.
- Chipotle Burrito Bowl 3,263
- Chipotle Burrito Bowl 3,262 et. al.
- Chipotle Burrito Bowl 3,261
- Chipotle Burrito Bowl 3,260
Category Archives: Consumer Insights
SoLoMo Lives!
Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading
Posted in Consumer Insights
Tagged American Express, Consumer Insights, Foursquare, local, mobile, social, SoLoMo, Whole Foods
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SoLoMo Too Slow for Foursquare?
I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading
Posted in Consumer Insights
Tagged American Express, Consumer Insights, Foursquare, SoLoMo, Whole Foods
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Tl;dr (Too Long, Don’t Read)
I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading
Why EDLP Isn’t A Good Idea When Hiring a Charter
My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading
Posted in Consumer Insights
Tagged chartering a bus, Consumer Insights, motor coach safety
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Putting the Heart in Wachovia Bank
In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading
5 Questions to Ask
Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, mission, strategic planning, values, vision
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Walking the “Sustainability” Talk
I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday. Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers. … Continue reading
Strike Two: Missed Chances to be Awesome
After having written a couple of blog posts on Scott Stratten’s book The Business Book of (Un)Awesome I thought I’d share how my optometrist missed a couple of chances to be awesome and consequently became unawesome. I’ve been going to … Continue reading
12 Takeaways From The Business Book of Unawesome
I enjoyed reading The Book of Business Unawesome by Scott Stratten, author of Unmarketing. This is the other half of The Book of Business Awesome. Following are my 12 key takeaways from Scott’s latest book: If your actions contradict your values, your values … Continue reading
Posted in Consumer Insights
Tagged awesome, Consumer Insights, customer experience, dialogue
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5 Steps for Driving Sales with Customer Insights
Thanks to Cvent for their white paper “5 Steps to Driving Sales with Customer Insights” (http://bit.ly/neiBFC). Proven strategies to ensure the success of your voice of the customer (VOC) program: 1) identifies what matters most to customers; 2) facilitates better … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, net promoter score, voice of the customer
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Chipotle For Life 