Tag Archives: social media

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

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6 Steps to Holistic Social Relationships

Good white paper from Astute entitled, “Holistic Social Relationships: Breaking down social media silos and enabling a coordinated brand voice.” Lesson #1: The majority of social media conversations aren’t relevant to the business, but those that are can be incredibly valuable. Finding those relevant conversations … Continue reading

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7 Reasons to Use Social to Create a Relationship

Interesting white paper from ClickSquared, 1to1 Media and Peppers & Rogers Group entitled, “Creating a One-to-One Dialogue Through Social Interaction” (the white paper is available on any of the aforementioned company sites after registering). I am, and always have been, … Continue reading

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5 Best Practices for Social Media as a Customer Service Channel

Excellent suggestions from Parature on the five best practices for managing social media as a customer service channel: Focus service efforts.  Prioritize social customer service delivery to your most active social channels and use marketing to train consumers to reach … Continue reading

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5 Most Successful Social Media Channels for B2B Lead Generation

Excellent webinar presented by Ian Michiels of Gleanster, entitled, “Quantifying the Value of Social Media Engagement in B2B Marketing.” A lot has been written about the impact of social media on B2C marketing; however, as Ian shows, it can have … Continue reading

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5 Proven Ways to Improve Email Marketing with Social Media

The following is courtesy of the Online Marketing Institute and was originally featured on ClickZ and written by OMI speaker, Sundeep Kapur. Email marketing managers are looking for ways to increase their reach and enhance their engagement. If done correctly, social … Continue reading

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Top 12 Reasons Consumers “Follow” Companies on Social Media

. . . and how businesses misunderstand consumers’ reasons for doing so. There’s an interesting chart in a recent article entitled, “To Keep Your Customers, Keep It Simple,” in the Harvard Business Review. The gist of this great article is … Continue reading

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7 Most Popular Marketing Tactics

Interesting article in the recent edition of Marketing News entitled, “Respect Your Elders.” While online marketing and social media has generated most of the marketing buzz over the last few years, offline strategies, tactics and channels complement web and mobile-focused … Continue reading

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6 Steps for Building an Online B2B Audience with Social Media

Thanks to David Pitta and Quoc Thai Dong of BrightTALK for their webinar on The Secrets of Building Online B2B Audiences With Social Media. Their six-step program involves the following: Pre-approach research.  Prioritize B2B social networks based on where your target … Continue reading

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5 Challenges and 5 Benefits to Social Media Insight

Interesting presentation by Barton Goldenberg, president and founder, of ISM on “Achieving Simplicity Capturing and Utilizing (sic) Social Media Insight.” Barton predicts that companies will be generating 50 percent of online sales via social media by 2015.  Given consumers’ preference … Continue reading

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