Monthly Archives: November 2010

Consumer Insights on Standard of Trust

I enjoyed meeting Rob Peters during a conference call of “Top Recommended People.” Rob is the founder of Standard of Trust (http://www.standardoftrust.com) an organization attempting to measure “relationship capital management” for individuals and corporations. The goal of Standard of Trust … Continue reading

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Consumer Insights on ColonTown USA

I was pleased to meet Erika Hanson Brown on a networking conference call of “Top Recommended People.” Erika is the mayor pro-tem of ColonTown USA (www.colontown.org) which is committed to supporting friends and colleagues who’ve joined the conversation about colon … Continue reading

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Consumer Insights on Nature’s Path Consumer Panel

I’ve been a loyal customer of Nature’s Path cereals (http://www.naturespath.com/) for the past 10 years. They make organic cereals with ingredients that I’m not allergic to. While I used to buy cereal by the case from Whole Foods, I started … Continue reading

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Consumer Insights on Gratitude

I was having a talk with my best friend this past week discussing happiness and gratitude. I’m very grateful for the opportunity to document and share my thoughts on consumer insights, customer satisfaction and marketing on my blog. Here are … Continue reading

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Consumer Insights on Meaningful Customer Conversation

I enjoyed the American Marketing Association’s recent webinar on “Meaningful Customer Conversation: How Interactive Marketing Drives Engagement.” Forrester’s Shar VanBoskirk did a great job of explaining how interactive media has impacted traditional media. The premise of Ms. VanBoskirk’s presentation is … Continue reading

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Consumer Insights on Consumer Insights

The following is a summary of a white paper entitled “The Role of Feedback in Brand Loyalty” by Vovici. While not everyone can afford customer survey and feedback software, the fundamentals expressed in the white paper are relevant to any … Continue reading

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Consumer Insights on The Ritz Carlton Hotel’s Commitment to Customer Service

I enjoyed reading the interview of Diana Oreck, vice president of global learning and the Leadership Center at The Ritz-Carlton Hotel Company, in the October 30 edition of Marketing News. After winning the Malcolm Baldrige National Quality Award twice, Ritz-Carlton … Continue reading

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Consumer Insights on Leveraging Your External People

In her book “Zilch,” Nancy Lublin urges readers to “do more with your external people.” She applauds universities for pulling off the cleverest tricks in branding as they’ve turned out legions of lifelong ambassadors that wear and advertise their favorite … Continue reading

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Consumer Insights on Outstanding Customer Service

Great customer service is a critical business requirement — especially in a down economy. New business is harder to come by so current business becomes more important. It only takes one bad experience to lose a customer for life and … Continue reading

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Consumer Insights on Word of Mouth

Consumers are placing more trust in word of mouth per The Wise Marketer. Over the past few years, so much has changed about the way companies sell to, communicate with, market to, and maintain relations with their customers that comparing … Continue reading

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