Tag Archives: values

5 Questions to Ask

Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee. You can ask the following questions in your strategic planning … Continue reading

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Consumer Insights on Doing More With Your Brand

In Nancy Lublin’s new book “Zilch,” she suggests asking the following questions to make your brand strong, better and more authentic to customers. Here you go: 1. If your brand were a car, what kind of car would it be? … Continue reading

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12 Steps to Building a Customer-Centric Culture

Great white paper from Forrester, “How to Build a Customer-Centric Culture.” According to Forrester, a customer-centric culture is “a system of shared values and behaviors that focus employee activity on improving the customer experience.” Following are 12 steps to build … Continue reading

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7 Ways To Make BIG Things Happen

Great read from David Novak, chairman and CEO of YUM! Brands, the parent company of Pizza Hut, Taco Bell and KFC. In Taking People With You: The Only Way to Make BIG Things Happen, David attributes the fundamentals of communication, … Continue reading

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Are You Selling a Product, a Service or a Memorable Customer Experience?

Over the course of my career, I’ve worked with more than 80 clients and companies in 18 different vertical industries. My goal in working with each was to identify their strategic positioning — the long-term positive differentiation of their product … Continue reading

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133 Suggestions for Living Well

Great short read. Here’s the list from Mentor: The Kid & The CEO: 1. Finish what you start. 2. Have integrity. 3. Have values. 4. Be a mentor. 5. Stay committed. 6. Listen well. 7. Don’t take things personally. 8. … Continue reading

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10 Principles for Living Your Vision

Vision, mission and values are just as important for an individual as they are a company. I believe there needs to be some level of agreement between the individual’s and the company’s vision, mission and values or else the two … Continue reading

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4 Steps of Change Communication

I enjoyed Jennifer Frahm’s article, “The Difference is in the Details,” in a recent edition of the Communication World. Having just rebranded our company, this was a very timely subject for me. Ms. Frahm suggests four steps to change communications: … Continue reading

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Positioning and Loyalty

Positioning is the long-term positive differentiation of your brand. The positioning of your brand should not change over time unless your market changes significantly. Your customers become your customers as a result of your positive differentiation. A customer is more … Continue reading

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Consumer Insights on Inspirational Leaders

“Leaders are born, not made” — popular myth. Robert Goffee and Gareth Jones wrote an article for the Harvard Business Review several years ago entitled, “Why Should Anyone Be Led by You?” Everyone agrees leaders need vision, energy, authority and … Continue reading

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