Consumer Insights on Blogs & Content

Consumer insights, Blog contentI just attended a great webinar, Hubspot’s Customer Content Camp. Wonderful insights and suggestions on the importance of blogging and how to get content. Key findings are summarized below.

Why blog?

  • Blog = better SEO and more traffic to your website
  • 97% more inbound links for companies that blog
  • 55% more visitors for companies that blog
  • 434% more indexed pages on Google for companies that blog — a blog provides fresh content which will increase the frequency of Google, each blog post is an indexed page
  • 46% of companies using a blog have gotten a customer as a direct result of the blog
  • Blog frequency has a strong positive correlation with customer acquisition — blogs generate customers indirectly, they get your company on a prospect’s radar and start to build awareness and trust

Five rules for blog content:
1. Answer industry questions
2. Comment on industry news
3. Provide “How to” content
4. Encourage readers to comment
5. Post consistently

Other suggestions:
– Get good at whipping blogs out — 150 to 300 words shouldn’t take more than 30 minutes to write
– Provide information of value — don’t sell, build trust and relationships
– Establish your site as a thought leader — adopt a culture of education
– Write posts that “start fires” (spark controversy or discussions) but not too often
– Make posts fun with photos and video — always include images
– Include long-tail keywords (3 to 5 words) in your headline and copy
– Compare your product or service with that of a competitor
– Put lead capture tools on your blog
– Come up with 50 blog topics instantly by writing down any question a client or prospect has ever asked you about your product or service — think like your client
– Any customer question is a relevant topic for a blog post

What suggestions do you have for generating and improving blog content?


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at
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