Monthly Archives: April 2013

SoLoMo Lives!

Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading

Posted in Consumer Insights | Tagged , , , , , , , | Leave a comment

SoLoMo Too Slow for Foursquare?

I didn’t sign-up for Foursquare when I first heard about it because I didn’t see the benefit to me as a consumer. Then, Chipotle had a promotion encouraging customers to sign-up on Foursquare and check-in at every visit. Since I … Continue reading

Posted in Consumer Insights | Tagged , , , , | 1 Comment

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

Posted in Consumer Insights | Tagged , , , , , , , , , | Leave a comment

Why EDLP Isn’t A Good Idea When Hiring a Charter

My best friend owns a charter bus company, Holiday Tours, that covers central North Carolina. I am always amazed when he tells me about the number of “price-only” shopper queries they receive. Anyone chartering a bus for a school group, … Continue reading

Posted in Consumer Insights | Tagged , , | 1 Comment