Tag Archives: ROI

Consumer Insights on Social Media Measurement

The growth of social media has changed the way we market products and services forever. Rather than spending thousands for page four-color ads in vertical trade publications or TV and radio commercials, B2B and B2C marketers are now diverting or … Continue reading

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Consumer Insights on Improving Your Marketing Messages

Thanks to Pat Friesen for sharing “17 ‘little details’ in your marketing messages that need your attention.” These are the fundamentals you don’t want to lose sight of as you implement your integrated marketing communications plan: 1. Use present tense … Continue reading

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Consumer Insights on Contact Center and Web Experience

eGain just published Contact Center and Web Customer Experience Megatrends and Next Practices for 2011. Here are the eight megatrends: 1. The customer is royalty – his or her wish must be your command. This is more true in a … Continue reading

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Consumer Insights on Imperatives of the Marketing Revolution

I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading

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The Marketing Moratorium 7-Day Planner

I just finished reading “Your Marketing Sucks” by Mark Stevens. The premise is that all marketing that does not generate a positive ROI sucks. According to Mark, the John Wannamaker quote, “Half the money I spend on advertising is wasted; … Continue reading

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Consumer Insights on Your Marketing Sucks

I just finished reading “Your Marketing Sucks” by Mark Stevens. The premise is that all marketing that does not generate a positive ROI sucks. According to Mark, the John Wannamaker quote, “Half the money I spend on advertising is wasted; … Continue reading

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