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Monthly Archives: November 2012
Top 10 NPS Leader Fails to Deliver
Costco ranked #5 on the top 10 NPS leaders with a score of 77%. I received a flyer from Costco when checking out yesterday for their “black Friday” specials. Since we’re in the market for an HDTV, I actually … Continue reading
Posted in Consumer Insights
Tagged Amazon.com, Consumer Insights, Costco, net promoter score, NPS
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Top 100 Loyalty Leaders for 2012
Out of 598 brands in 83 categories, it was Apple, Amazon, Samsung, YouTube, and Twitter that topped the “Top 100 Loyalty Leaders List” survey for 2012, conducted by New York-based customer loyalty research firm Brand Keys. In total, 21 new … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer engagement, Top 100 loyalty leaders
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