Monthly Archives: March 2012

17 Tips on Being More Productive With Email

Great e-mail suggestions to help you, and your colleagues, be more productive from David Grossman of The Grossman Group and author of You Can’t Not Communicate and the new ebook, The Definitive Guide to Taming the Email Monster . I’ve heard David … Continue reading

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133 Suggestions for Living Well

Great short read. Here’s the list from Mentor: The Kid & The CEO: 1. Finish what you start. 2. Have integrity. 3. Have values. 4. Be a mentor. 5. Stay committed. 6. Listen well. 7. Don’t take things personally. 8. … Continue reading

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5 Levels of Online Engagement

The following is from Katie Paine, CEO of KDPaine & Partners. Katie classifies information consumers into five levels of engagement based on how they interact with online channels: Searchers are the most passive.  They scan online resources to find specific … Continue reading

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The Value of Better Customer Experience in 11 Industries

In a recent white paper, “The Business Impact of Customer Experience 2011,” Forrester showed the potential results of an improved customer experience in 11 industries. The research was conducted among 7,728 US consumers about their interactions with brands in a … Continue reading

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6 Things Customers Really Want . . .

. . . and companies aren’t giving them. This is taken, and expanded upon, from the book, What Customers Really Want, by Scott McKain. The book was written in 2005, but many of the lessons are just as relevant seven … Continue reading

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7 Marketing Practices That Irritate Customers

Pitney Bowes just completed a survey of 6,000 consumers in the U.S., U.K, Germany and France to learn what customers expect and desire from interactions with businesses and which interactions irritate them. The findings are interesting and amplify the consequences … Continue reading

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Top NPS Companies for 2012

Satmetrix, the Net Promoter software company, just released its 2012 Benchmark Study. The study is based feedback from 30,000 U.S. customers for more than 200 brands across 22 industry sectors. The leading companies, and their corresponding Net Promoter Scores (NPS) … Continue reading

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Consumer Insights from the Celebrity Coach Industry

In the opening of his book, What Customers Really Want, Scott McKain tells a story about the celebrity coach business he owned. His company would take the shell of a bus and then up fit, or convert, the bus so … Continue reading

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10 Steps to Effective SEO

Great workbook by Jason McDonald,  SEO Fitness Workbook: Your Step-by-Step Guide to Dominating Google with Free SEO Tools. Here are the 10 steps to effective search engine optimization: Goals – define what you sell, who your customers are, and how best to reach them. Keywords … Continue reading

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A Key Question to Ask in Any Survey

I’m a big proponent of customer surveys. I’m also a big proponent of keeping them short. My company’s customer satisfaction survey is three questions. If we receive a “detractor” Net Promoter Score, we pick up the phone and call the customer … Continue reading

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