Tag Archives: blogs

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

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8 Ways to Improve the Value of Your Marketing Content

In a recent webinar by Marketing Interactions, Inc. entitled “Content is Marketing Currency,” eight methods are identified that will help you improve your marketing content’s currency value: Phrasing — One of the best ways to increase relevance with prospects is to use the language … Continue reading

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Consumer Insights on Blogs & Content

I just attended a great webinar, Hubspot’s Customer Content Camp. Wonderful insights and suggestions on the importance of blogging and how to get content. Key findings are summarized below. Why blog? Blog = better SEO and more traffic to your … Continue reading

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