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Tag Archives: passion
4 Key Takeaways from Tony Hsieh’s Interview of Seth Godin
When the “Delivering Happiness Bus Tour” (www.deliveringhappinessbook.com) stopped in New York, Tony Hsieh, founder of Zappos and author of Delivering Happiness, interviewed Seth Godin, author of Purple Cow, Tribes and, most recently, Linchpin. This was a powerful interview with several … Continue reading
Consumer Insights on Imperatives of the Marketing Revolution
I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading
Posted in Consumer Insights
Tagged accountable, Analytics, Aprimo, change agent, Consumer Insights, customer relationship management, customer retention, Customer Satisfaction, customers, dialogue, engage, Innovation, integrated marketing, Marketing, passion, relevant, remarkable service, ROI, social media
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Consumer Insights on the Livestrong Brand
When I came across the article, “Can Livestrong Survive Lance?” in the November edition of Fast Company (http://bit.ly/fFu6kc) I thought Livestrong and the article would be all about Lance Armstrong. I was wrong. While there’s quire a bit about Lance … Continue reading
Posted in Consumer Insights
Tagged community, Consumer Insights, emotional links, mission, passion, values, vision
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Consumer Insights on Blogging
Hubspot just came out with “Better Business Blogging in 2011” (http://bit.ly/e61xud) that’s very useful for new bloggers and provides reminders of the fundamentals for experienced bloggers. Why blog? – Establish yourself as a thought leader on something you’re passionate about. … Continue reading
Posted in Consumer Insights
Tagged blog, Consumer Insights, Customer Satisfaction, dialogue, Hubspot, mission, passion, social media, thought leader, values, vision
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Consumer Insights on Meaningful Customer Conversation
I enjoyed the American Marketing Association’s recent webinar on “Meaningful Customer Conversation: How Interactive Marketing Drives Engagement.” Forrester’s Shar VanBoskirk did a great job of explaining how interactive media has impacted traditional media. The premise of Ms. VanBoskirk’s presentation is … Continue reading
Consumer Insights on Taking Risks
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading
Consumer Insights on Zappos’ Core Values
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading
Top Ten Ways to Instill Customer Service into Your Company
I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customer relationship management, customer retention, Customer Satisfaction, customer service, customers, Delivering Happiness, dialogue, Employee Satisfaction, Innovation, integrity, loyalty, Market Research, passion, remarkable service, Tony Hsieh, values, Zappos
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Consumer Insights on The Customer-Centric Organization
Bruce Temkin of The Temkin Group just published a great white paper entitled, “The Four Customer Experience Core Competencies” (http://bit.ly/9b5zrI). In it, he describes what organizations that want to become customer experience leaders need to master in order to become … Continue reading
Posted in Consumer Insights
Tagged Bruce Temkin, Consumer Insights, CRM, CSMI, customer relationship management, customer retention, Customer Satisfaction, customer-centric, customers, dialogue, Employee Satisfaction, Marketing, mission, passion, raving fans, remarkable service, values, vision
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