Tag Archives: passion

4 Key Takeaways from Tony Hsieh’s Interview of Seth Godin

When the “Delivering Happiness Bus Tour” (www.deliveringhappinessbook.com) stopped in New York, Tony Hsieh, founder of Zappos and author of Delivering Happiness, interviewed Seth Godin, author of Purple Cow, Tribes and, most recently, Linchpin. This was a powerful interview with several … Continue reading

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Consumer Insights on Inspirational Leaders

“Leaders are born, not made” — popular myth. Robert Goffee and Gareth Jones wrote an article for the Harvard Business Review several years ago entitled, “Why Should Anyone Be Led by You?” Everyone agrees leaders need vision, energy, authority and … Continue reading

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Consumer Insights on Imperatives of the Marketing Revolution

I enjoyed the webinar presented by Aprimo in which they shared their imperatives of the marketing revolution. As the new director of marketing for the American subsidiary of an Irish-based company, I plan to take these to heart: 1. Marketing … Continue reading

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Consumer Insights on the Livestrong Brand

When I came across the article, “Can Livestrong Survive Lance?” in the November edition of Fast Company (http://bit.ly/fFu6kc) I thought Livestrong and the article would be all about Lance Armstrong. I was wrong. While there’s quire a bit about Lance … Continue reading

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Consumer Insights on Blogging

Hubspot just came out with “Better Business Blogging in 2011” (http://bit.ly/e61xud) that’s very useful for new bloggers and provides reminders of the fundamentals for experienced bloggers. Why blog? – Establish yourself as a thought leader on something you’re passionate about. … Continue reading

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Consumer Insights on Meaningful Customer Conversation

I enjoyed the American Marketing Association’s recent webinar on “Meaningful Customer Conversation: How Interactive Marketing Drives Engagement.” Forrester’s Shar VanBoskirk did a great job of explaining how interactive media has impacted traditional media. The premise of Ms. VanBoskirk’s presentation is … Continue reading

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Consumer Insights on Taking Risks

I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading

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Consumer Insights on Zappos’ Core Values

I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading

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Top Ten Ways to Instill Customer Service into Your Company

I just finished reading Tony Hsieh’s new book, “Delivering Happiness.” There are so many great stories and suggestions in this book, I want to share them with you over my next few blog posts. By all means, buy the book. … Continue reading

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Consumer Insights on The Customer-Centric Organization

Bruce Temkin of The Temkin Group just published a great white paper entitled, “The Four Customer Experience Core Competencies” (http://bit.ly/9b5zrI). In it, he describes what organizations that want to become customer experience leaders need to master in order to become … Continue reading

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