Monthly Archives: September 2010

Consumer Insights on Social Media

I recently interviewed with NeuroFocus. As a student of consumer insights, I am fascinated with the findings of NeuroFocus in “The Buying Brain” by Dr. A.K. Pradeep. I will be sharing those key findings in this and other posts. Total … Continue reading

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Consumer Insights on Change

Only 8 percent of people are able to make lifestyle changes (e.g., lose weight, stop smoking, start exercising) recommended by their doctor to improve their quality of life or lifespan. Only 15 percent of business strategies are fully executed. With … Continue reading

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Consumer Insights on the In-Store Experience

I recently interviewed with NeuroFocus. As a student of consumer insights, I am fascinated with the findings of NeuroFocus in “The Buying Brain” by Dr. A.K. Pradeep. I will be sharing those key findings in this and other posts. The … Continue reading

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Consumer Insights on How the 4 P’s are Now the 4 C’s

I had the opportunity to hear one of my favorite professor’s speak at an event yesterday afternoon. While Bob Lauterborn was not a professor of mine, I did hear him speak on the “Power of Print” in New York in … Continue reading

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Consumer Insights and Emotional Connections to Brands

Consumers evaluate brands in the same way they instinctively perceive and judge one another – in terms of human warmth and competence – and these judgments are highly predictive of brand purchase intent and loyalty, according to a study by … Continue reading

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Consumer Insights and Loyalty for All Businesses

The most recent edition of Delivermagazine.com has a point of view on “How Critical Is a Loyalty Program to Building Your Business?” Stan Skadal, senior director of sales and marketing for Hyatt Regency notes that repeat customers are the backbone … Continue reading

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“Receptionist” vs. “Director of First Brand Impressions”

The following appeared on Guidestar.com from Larry Checco of Checco Communications. I think it’s a very telling story of where customer service needs to return. Enjoy. I needed to change my flight plans—and dreaded going through the process. I’d done … Continue reading

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Consumer Insights on Advertising

I recently interviewed with NeuroFocus. As a student of consumer insights, I am fascinated with the findings of NeuroFocus in “The Buying Brain” by Dr. A.K. Pradeep. I will be sharing those key findings in this and other posts. Based … Continue reading

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Consumer Insights and Employee Engagement

I just ran across a Towers Perrin study entitled “Employee Engagement Underpins Business Transformation” (http://bit.ly/9wcZq5). The results affirm the link between customer and employee satisfaction and the impact on the bottom line. In a study of more than 900 employees … Continue reading

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Consumer Insights on Service

I recently read an interesting article entitled, “Service Speaks: Canadians Willing to Pay 7% more for Premium Treatment” (http://bit.ly/cYTLwl). The report was part of the American Express Global Services Survey. It would be interesting to know what the numbers were … Continue reading

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