Monthly Archives: October 2012

6 Steps to Improve Customer Experience

Interesting webinar by Dave Capuano, vice president of marketing at Verint, and Megan Burns, principal analyst at Forrester entitled “Customer Experience Is A Marketing Asset.” To me, delivering an outstanding customer experience (CX) is the predecessor to having outstanding customer … Continue reading

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9 Steps for Growing a Remarkable Business

Thanks to Vocus and Mike Michalowicz for “The Pumpkin Plan” webinar.  Mike is the author of The Toilet Paper Entrepreneur and The Pumpkin Plan. Following are nine key takeaways I had from Mike’s presentation on how businesses become tremendously successful. … Continue reading

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6 Steps to Holistic Social Relationships

Good white paper from Astute entitled, “Holistic Social Relationships: Breaking down social media silos and enabling a coordinated brand voice.” Lesson #1: The majority of social media conversations aren’t relevant to the business, but those that are can be incredibly valuable. Finding those relevant conversations … Continue reading

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6 Ways to Unlock the Value of Your B2B Brand

Good white paper from Bizo entitled, “A Practical Guide to B2B Branding Online.” The web and social media have given smaller B2B brands a platform upon which they can compete with much larger entities. Nonetheless, the platform is useless if … Continue reading

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8 Takeaways from The Book of Business Awesome

I enjoyed reading The Book of Business Awesome by Scott Stratten, author of Unmarketing. Following are my eight key takeaways from Scott’s latest book: We can’t stop mistakes, only how we remedy them.  And the solution usually isn’t hard. Most … Continue reading

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