Monthly Archives: July 2012

The 5 Secrets of Apple’s Retail Success

Posted on July 18, 2012 by Chipotle for Life

Great e-book by Steve Chazin on The Secrets of Apple’s Retail Success. Apple had to “think different” about retail — keep it simple. Apple doesn’t sell products — the staff focuses on building relationships and really trying to make people’s … Continue reading →

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Talk to Your Customer

Posted on July 12, 2012 by Chipotle for Life

Lyris just came out with a new campaign promoting the need to have a single, 360-degree, view of the customer. Granted there is a lot of data available: Declared, or self-reported data Past purchase, or transaction data Behavioral data While … Continue reading →

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