Tag Archives: target audience

Tl;dr (Too Long, Don’t Read)

I read an interesting article in the January-February edition of Communications World entitled “Contact Snacking — and What You Can Do About It.” I wasn’t familiar with the terms “content snacking” or “Tl;dr” until I read this article; however, with … Continue reading

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9 Steps to Content Success

Thanks to Content magazine for sharing “Content Wizard: 10 Steps to Success” from the insights compiled at the Custom Content Conference 2011. Establish your brand identity.  Your brand should have a reason for being (a.k.a., strategic positioning) and all of … Continue reading

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Consumer Insights — Why Should We Care?

From The Wise Marketer’s Loyalty Guide 4: Capturing data, measuring unique transactions, acknowledging loyal and valued customers, treating customers differently according to their value, communicating with them in a relevant manner, analysing your results, enhancing your approach, are all great … Continue reading

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