Tag Archives: emotional connection

Putting the Heart in Wachovia Bank

In its prime, Wachovia Bank was in a neck and neck battle with Nations Bank, now Bank of America, and First Union for market share in North Carolina. Wachovia was seen as the “old money” bank for wealthy North Carolinians, … Continue reading

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How Can Companies Emotionally Connect with Customers?

I noticed this topic just came up as a search term on my blog. I have several suggestions: Treat your customers like they matter to you.  I had been a DirecTV customer for 15 years and pleaded with their CSRs … Continue reading

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Using Stories to Change the World

Fascinating presentation by Andrew Slack, executive director of The Harry Potter Alliance, during the Millennial Mega Mashup entitled, “Using Story to Change Story of Our World.” Since I haven’t read any of the Harry Potter series, I almost didn’t stay … Continue reading

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Zumba Fitness’ Brand Trifecta

Great presentation by Jeffrey Perlman, CMO of Zumba Fitness, at the Millennial Mega Mashup today. While I’ve seen Zumba classes at both of the gyms I visit, I was not aware of the powerful story behind this brand, nor the … Continue reading

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5 Questions That Will Provide Richer Consumer Insights

In the past, marketers had limited information on customer opinions and those opinions could be biased towards the topics the marketer suggests. Today, consumers are engaged in a number of public channels and share a lot of information that different … Continue reading

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7 Reasons Why You Need To Be A Storyteller

Great presentation by Lynn Randall of Randall Insights in the webinar, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” While Lynn made a lot of great points in her presentation, I took away seven reasons why … Continue reading

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Top 10 Brand Loyalty Leaders

Brand Keys recently released “The 2011 Loyalty Leaders List.” The list shows some brands have suffered decreases in loyalty as consumers shifted to less expensive brands.  However, the rankings also prove that brands that understand how real emotional connections and … Continue reading

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Engaged Employees = Engaged Customers

Based on a recent report Kyle LaMalfa of Allegiance, “The Positive Economics of Consumer Engagement” (http://bit.ly/mN9ZFg) engaged customers: Tell people about their positive experiences Refer other people to the product or service to which they’ve become engaged Buy more products … Continue reading

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5 Keys to a Great Brand Experience

Great webinar by Jim Joseph, president of Lippe Taylor Brand Communications and author of The Experience Effect entitled, “Make Customers Feel the Love and Keep Them Coming Back.” Jim defines marketing as “building a brand experience that builds brand loyalty.”  … Continue reading

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