5 Questions to Ask

Consumer insights on strategic planning

Whether you’re branding yourself or your company, the following are five questions we all need to know the answers to whether we’re an owner, an employee or a prospective employee.

You can ask the following questions in your strategic planning session, in a company meeting or in an interview:

  1. Who are we?  The answer to this question should be consistent with your vision, mission and values, as well as be sufficiently differentiating.
  2. Why are we here? The answer to the question should be consistent with your vision — the desired end-state the company would like to achieve in the future.
  3. Who do we want to be?  This too is consistent with your vision and needs to be realistic, achievable and consistent with your values.
  4. Who are our customers?  Everyone should have a good idea of the demographics, psychographics and firmographics of their customers and their prospective or desired customers.
  5. What are they hiring us to do? Have a conversation with your customers to ensure you “know” the answer to this question.  Their answers may surprise you.  You’ll also learn what makes you “different and better” than your competition.

What other questions do you ask?

Do all of the members of your team provide the same answers to these questions?

If not, how do you get everyone on the same page?


About Chipotle for Life

An integrated marketing professional who generates insights from analytics to increase revenue. My blog for marketing now resides at www.insightsfromanalytics.com/blog. After getting requests from a number of people about my eating and exercise routine, I've decided to begin sharing about my healthy obsession with Chipotle and exercise.
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