Walking the “Sustainability” Talk

Consumer insights on sustainability

I had the opportunity to meet with the founders of The Orchard at Altapass in Little Switzerland, NC yesterday.

Bill Carson, Judy Carson and Kit Carson-Truby bought the last apple orchard on the Blue Ridge Parkway saving it from developers.

The Orchard at Altapass is a non-profit foundation that needs to build an endowment to secure the future of the orchard after its founders are gone.

The Orchard at Altapass is:

  • Preserving the history, heritage and culture of the Blue Ridge Mountains
  • Protecting the underlying orchard land with its apples, wetlands, butterflies, bees and other natural features
  • Educating the public about the Appalachian experience and the history of this important area of the Blue Ridge Parkway
  • Showcasing local musicians with more than 150 live performances when the orchard is open
  • Promoting education and exercise with dancing to the music provided by the local musicians
  • Promoting the foods and crafts of local artisans

If you are traveling the Blue Ridge Parkway or are interested in the protection of some of our vanishing natural and historic resources I encourage you to visit the Orchard at Altapass in person or online.

If you’ve ever been to the Orchard at Altapass, please share what it means to you and help to spread the word about this jewel on the Blue Ridge Parkway.


About Chipotle for Life

An integrated marketing professional who generates insights from analytics to increase revenue. My blog for marketing now resides at www.insightsfromanalytics.com/blog. After getting requests from a number of people about my eating and exercise routine, I've decided to begin sharing about my healthy obsession with Chipotle and exercise.
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