Tag Archives: The Book of Business Awesome

Strike Two: Missed Chances to be Awesome

After having written a couple of blog posts on Scott Stratten’s book The Business Book of (Un)Awesome I thought I’d share how my optometrist missed a couple of chances to be awesome and consequently became unawesome. I’ve been going to … Continue reading

Posted in Consumer Insights | Tagged , , | Leave a comment

8 Takeaways from The Book of Business Awesome

I enjoyed reading The Book of Business Awesome by Scott Stratten, author of Unmarketing. Following are my eight key takeaways from Scott’s latest book: We can’t stop mistakes, only how we remedy them.  And the solution usually isn’t hard. Most … Continue reading

Posted in Consumer Insights | Tagged , , | 4 Comments