Tag Archives: mobile

SoLoMo Lives!

Five days ago I wrote a blog post lamenting the fact that SoLoMo (social, local, mobile) marketing was taking too long for retailers to adopt and questioning if that would be the death of Foursquare. I was pleasantly surprised when … Continue reading

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Mobile and Jeremy Lin

Fourteen months ago I was evaluating a web development proposal and considering what language version, Spanish or French, we should develop after the English version went live. I should have been thinking about mobile. Like the NBA failed to see … Continue reading

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Integrating Email, Social and Mobile into your Integrated Marketing Plan

Over the course of my 30-year career, integrated marketing has included: mass media (TV, radio, newspaper, magazine, OOH), database marketing, point-of-sale, public relations, conferences and events, seminars, webinars and now, more recently, email, social media and mobile. I’m a proponent … Continue reading

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