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Monthly Archives: June 2011
5 Ways to Ensure Customer Engagement via Social Media
Thanks to Parature for their recent white paper on “Five Trends in Social Media for Response Management and Customer Engagement” (http://bit.ly/mlLKka). The web has changed the way consumers interact with providers. Where the provider used to control how and when … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, CSRs, customer engagement, Parature, social media
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What’s Your Email Sender Score?
Great webinar by Tom Sather, director of professional services at Return Path, “Building Reputation and Spurring Email Engagement in the Age of Social and Mobile.” Tom providing some excellent insights for someone for which email is just one of many … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, email, engagement, inbox placement rate, reputation, Return Path, sender score
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Getting Your Customers to Complain is Invaluable
The Corporate Executive Board Financial Services Practice Operations Council just completed a study which found that 90% of financial services customers do not complain when they have an unsatisfactory experience. Perhaps this is why four banks and two insurance companies … Continue reading
100 Best Customer Experiences
Nunwood just completed a survey of 4,853 customers across the U.S. to learn how and why the top performing brands provide such an exceptional customer experience in the U.S. Customer Excellence Top 100. Customers rated each brand on four questions: … Continue reading
Posted in Consumer Insights
Tagged best customer experieince, Consumer Insights, net promoter score
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10 Ways to Keep Your Employees Happy During a Recession
I just read in the June edition of Fast Company that Tony Hsieh, CEO of Zappos, is making happiness a business. He has launched a motivational consultancy, called Delivering Happiness, that will provide advice on corporate culture as well as … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, Delivering Happiness, employee happiness, Tony Hsieh
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10 Best Customer Service Companies
Zogby International recently conducted a survey for MSN Money among 3,022 randomly chosen respondents to ask them about customer service at 150 companies in 15 industries. After looking at the ten worst customer service companies it’s only fair to look … Continue reading
Posted in Consumer Insights
Tagged Amazon.com, Apple, Consumer Insights, Costco, customer service, FedEx, Netflix, Nordstrom, Publix Super Markets, Southwest Airlines, Trader Joe's, UPS, Zappos
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10 Worst Customer Service Companies
Zogby International recently conducted a survey for MSN Money among 3,022 randomly chosen respondents to ask them about customer service at 150 companies in 15 industries. Here are the 2011 Customer Service Hall of Shame (http://on-msn.com/kuh2Oc): 10. Farmers Insurance — … Continue reading
The Sustainability Megatrend
Thanks to David Lubin, senior advisor of Esty Environmental Partners and Chairman of Sustainability Innovators Working Group for a great webinar and article in Harvard Business Review on “The Sustainability Imperative” (http://bit.ly/irSDYM). This is a particularly relevant topic to me … Continue reading
5 Strategies to Leverage Social Media
Insightful webinar provided by the AMA and Autonomy entitled, “Capitalizing on the Rich Information from Social Networking Sites: How to Effectively Monitor, Understand and Optimize What’s Being Said About Your Brand.” Social media is everywhere and is blurring the lines … Continue reading
Integrating Email, Social and Mobile into your Integrated Marketing Plan
Over the course of my 30-year career, integrated marketing has included: mass media (TV, radio, newspaper, magazine, OOH), database marketing, point-of-sale, public relations, conferences and events, seminars, webinars and now, more recently, email, social media and mobile. I’m a proponent … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, CRM database, email, integrated marketing, mobile, social media
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