Tag Archives: CRM database

6 Steps to Improving Customer Experiences

Interesting white paper from RightNow, “2011 Customer Experience Impact Report: Getting to the Heart of the Customer and Brand Relationship.” I thought this white paper provided a number of interesting findings based on a survey conducted by Harris Interactive. What … Continue reading

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Integrating Email, Social and Mobile into your Integrated Marketing Plan

Over the course of my 30-year career, integrated marketing has included: mass media (TV, radio, newspaper, magazine, OOH), database marketing, point-of-sale, public relations, conferences and events, seminars, webinars and now, more recently, email, social media and mobile. I’m a proponent … Continue reading

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