Tag Archives: value

Eight Ways to Spice Up Your Loyalty Program

As loyalty programs proliferate and consumers begin to lose interest due to the volume and perceived lack of value, there are eight things you may want to consider to differentiate your program: 1. Provide virtual currency — this allows consumers … Continue reading

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Consumer Insights on Building Your Opt-In E-Mail Database

Sandy Pochapin shared her seven successful strategies to build your opt-in email database in a recent article in Target Marketing magazine to ensure email database growth initiatives will result in the highest conversion rates with the most accurate email addresses. … Continue reading

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Consumer Insights on How the 4 P’s are Now the 4 C’s

I had the opportunity to hear one of my favorite professor’s speak at an event yesterday afternoon. While Bob Lauterborn was not a professor of mine, I did hear him speak on the “Power of Print” in New York in … Continue reading

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Consumer Insights and Strong Brands

I just read a great article by David Aaker (http://bit.ly/adTqNH) in the latest edition of Marketing News. David references the findings in the BrandJapan database that has tracked more than 1,000 brands for more than nine years on 20 different … Continue reading

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