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Tag Archives: retail banking
Consumer Insights on New Retail Locations
The Blockbuster Video Store near my home closed a couple of years ago and the building stood vacant until someone decided the location was sufficiently worthwhile for a new retail venture. The problem is, we don’t know who it is. … Continue reading
Posted in Consumer Insights
Tagged Consumer Insights, customers, Marketing, retail banking, vision
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Consumer Insights on Bank Fees
I’ve been a Wachovia customer since 1985. In its prime, Wachovia was a well run financial institution with a CEO, John Medlin, who didn’t believe in lending money to people who couldn’t pay it back and would not allow bad … Continue reading
Posted in Consumer Insights
Tagged Analytics, bank fees, Consumer Insights, First Union, integrity, loyalty, retail banking, Wachovia, Wells Fargo
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Consumer Insights on Real Loyalty
From the September 5th edition of The Wise Marketer: For real loyalty, see the customer’s point of view. Even though customer loyalty has become a hot topic, with all the new technology available to businesses, the truth is that most … Continue reading
Consumer Insights on Time Warner Cable’s Lack of Customer Sense
What are these guys thinking? I just read an article (http://bit.ly/c6gMGC) about Time Warner Cable charging its customers not to be listed in a phone book that Time Warner doesn’t even print. Sprint prints Time Warner’s phone book. Here’s a … Continue reading
Consumer Insights on Marketing to the Affluent
“The rich are different from you and me”, says Nick Carraway in Scott Fitzgerald’s Great Gatsby. “Word of mouth works with the wealthy. They tend to take recommendations from friends and colleagues very seriously.” — Ron Kurtz, The American Affluence … Continue reading
Consumer Insights on Why Your Customers Don’t Want to Talk to You
In a recent post on HBR’s blog, Matt Dixon and Lara Ponomareff wrote about “Why Your Customers Don’t Want To Talk To You” (http://bit.ly/bQMZFr). They use examples of airline customers who go straight to kiosks at airports rather than to … Continue reading
Consumer Insights on Integrity
Integrity means doing what you say you’ll do when you say you’ll do it. It’s the imperative foundation for creating trust. If you cannot guarantee something for a customer then do not make them a promise. Provide the best insights, … Continue reading
Customer Insights and Complaints
What’s the first thing you should say when a customer complains? “Thank you! Please tell me how we failed to live up to your expectations.” Why? Because, if the customer hadn’t complained you wouldn’t know they were dissatisfied and you … Continue reading
Posted in Consumer Insights
Tagged cellular, Consumer Insights, CRM, CSMI, Customer Satisfaction, customers, dialogue, drug stores, Employee Satisfaction, grocery stores, Insurance, loyalty, Market Research, Marketing, Qualitative Research, retail banking, retailers, telecommunications
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Consumer Insights in Retail Banking
This is the third of several “real life” examples of consumer insights that you cannot get with analytics. The depth of discussion and the ability to ask follow-up questions would not have been possible if this had simply relied on the … Continue reading