Tag Archives: communication

3 Communication Traits of Leaders

According to the Towers Watson 2010 Global Workforce Study, leadership is the top driver of employee engagement. In turn, high employee engagement translates to better financial performance.  In Towers Watson’s Global Normative Database, companies with high employee engagement generate operating … Continue reading

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Consumer Insights on the 8C’s of Customer Experience

I enjoyed reading McMillianDoolittle’s 8C’s of Customer Experience and the retailers who get it right in the National Retail Federation’s blog. Here are the eight C’s” Clarity (the right positioning): Whole Foods‘ customers are passionate ambassadors and the retailers’ well-defined … Continue reading

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Consumer Insights on How the 4 P’s are Now the 4 C’s

I had the opportunity to hear one of my favorite professor’s speak at an event yesterday afternoon. While Bob Lauterborn was not a professor of mine, I did hear him speak on the “Power of Print” in New York in … Continue reading

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