5 Ways to be More Innovative

Consumer insights on innovative thinking

In reading Gary Hamel’s Leading the Revolution, I found five ways to be more innovative:

  1. Look for novel ideas and things, see new possibilities, keep a list of what you see that’s new and different, scan the list occasionally and look for themes and trends.
  2. Look for  differences.  Is the difference better or worse from your perspective?  How about the perspective of others?
  3. Stay curious.  Ask questions.  Why can’t hotels let you have a room for 24 hours like a rental car company?
  4. Be a lifelong learner.  I recently learned that 85% of Hispanic millennials have a smart phone and it will tend to supplant their purchase of PC’s, laptops, electronic readers and tablets.  I also learned that more salsa is now sold in the U.S. than ketchup.  Is this a function of the growth of the number of Hispanics in the U.S. or are people eating salsa because it’s healthier, no sugar, alternative to ketchup?
  5. Look for inconsistencies.  Explore why they exist and what possibilities they open up.

I find Fast Company magazine to be a great source of innovative, thought-provoking ideas.

What do you do to find innovative ideas?


About Insights From Analytics

Integrated marketing professional who generates insights from analytics to increase revenue. Daily blog now resides at www.insightsfromanalytics.com/blog.
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