Tag Archives: vision

Consumer Insights on Integrated Marketing in 2011

I am an integrated marketing professional. I have developed and practiced my craft for more than 29 years. I recently received an e-mail via LinkedIn from a young man who said he does not meet many marketing executives who are … Continue reading

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Consumer Insights on Innovation

Are you and the company for which you work innovative? How do you define innovation? The company I work for has an Innovation Center in North Carolina in which we can showcase all of our cool new technologies to new … Continue reading

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Consumer Insights on The Six Laws of Customer Experience

I enjoyed reading Bruce Temkin’s “The 6 Laws of Customer Experience” (http://bit.ly/gZpGey). All of the laws resonated with me and are consistent with a previous topic I blogged about. 1. Every interaction creates a personal reaction. Experiences are in the … Continue reading

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Consumer Insights on Movements versus Campaigns

Yesterday I wrote about the evolution of the Livestrong brand. I would say this brand has evolved into a movement. I had the pleasure of hearing Robbin Phillips, president of the company and author of the book Brains on Fire, … Continue reading

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Consumer Insights on the Livestrong Brand

When I came across the article, “Can Livestrong Survive Lance?” in the November edition of Fast Company (http://bit.ly/fFu6kc) I thought Livestrong and the article would be all about Lance Armstrong. I was wrong. While there’s quire a bit about Lance … Continue reading

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Consumer Insights on Blogging

Hubspot just came out with “Better Business Blogging in 2011” (http://bit.ly/e61xud) that’s very useful for new bloggers and provides reminders of the fundamentals for experienced bloggers. Why blog? – Establish yourself as a thought leader on something you’re passionate about. … Continue reading

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Consumer Insights on Managing Yourself

There’s an excellent article in the November edition of Harvard Business Review on “What’s Your Personal Social Media Strategy?” by Soumitra Dutta (http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1). If you’re a business executive, regardless of your age or level you need a personal social media … Continue reading

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Ensuring Your Internal Brand Resonates with Employees

D. Mark Schurmann had an interesting article in the November-December issue of Communications World, “The Ties Thank Bind.” The article talks about the brand being a company’s DNA but that in order for customers to understand the DNA of the … Continue reading

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Consumer Insights on The Ritz Carlton Hotel’s Commitment to Customer Service

I enjoyed reading the interview of Diana Oreck, vice president of global learning and the Leadership Center at The Ritz-Carlton Hotel Company, in the October 30 edition of Marketing News. After winning the Malcolm Baldrige National Quality Award twice, Ritz-Carlton … Continue reading

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